Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction von Labrecque, Lauren I.

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Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research von Labrecque, Lauren I.

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The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications von Labrecque, Lauren I., Swani, Kunal, Stephen, Andrew T.

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Exciting red and competent blue: the importance of color in marketing von Labrecque, Lauren I., Milne, George R.

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When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach von Labrecque, Lauren I., Markos, Ereni, Swani, Kunal, Peña, Priscilla

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Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions von Aw, Eugene Cheng-Xi, Labrecque, Lauren I.

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Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices von Swani, Kunal, Labrecque, Lauren I.

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Consumer Power: Evolution in the Digital Age von Labrecque, Lauren I., vor dem Esche, Jonas, Mathwick, Charla, Novak, Thomas P., Hofacker, Charles F.

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Stimulating the senses: An introduction to part two of the special issue on sensory marketing von Labrecque, Lauren I.

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The Marketers' Prismatic Palette: A Review of Color Research and Future Directions von Labrecque, Lauren I., Patrick, Vanessa M., Milne, George R.

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Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong von Aw, Eugene Cheng-Xi, Labrecque, Lauren I

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Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts von Labrecque, Lauren I., Markos, Ereni, Yuksel, Mujde, Khan, Tracy A.

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The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications von Sample, Kevin L., Hulland, John, Sevilla, Julio, Labrecque, Lauren I.

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Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products von Biswas, Dipayan, Labrecque, Lauren I., Lehmann, Donald R., Markos, Ereni

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Online Personal Branding: Processes, Challenges, and Implications von Labrecque, Lauren I., Markos, Ereni, Milne, George R.

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A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information von Markos, Ereni, Labrecque, Lauren I., Milne, George R.

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The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings von Khare, Adwait, Labrecque, Lauren I., Asare, Anthony K.

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“Digital buddies”: parasocial interactions in social media von Yuksel, Mujde, Labrecque, Lauren I.

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Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions von Markos, Ereni, Peña, Priscilla, Labrecque, Lauren I., Swani, Kunal

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Not all sunshine and rainbows: exploring the dark side of AI in interactive marketing von Labrecque, Lauren I., Peña, Priscilla Y., Leonard, Hillary, Leger, Rosemary

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