Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience von LaTour, Kathryn A, LaTour, Michael S

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Understanding the power of hope and empathy in healthcare marketing von Kemp, Elyria, Bui, My, Krishen, Anjala, Homer, Pamela Miles, LaTour, Michael S.

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Social networking from a social capital perspective: a cross-cultural analysis von Krishen, Anjala S, Leenders, Mark A.A.M, Muthaly, Siva, Ziółkowska, Marta, LaTour, Michael S

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Using Childhood Memories to Gain Insight into Brand Meaning von Braun-LaTour, Kathryn A, LaTour, Michael S, Zinkhan, George M

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Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons von Merchant, Altaf, LaTour, Kathryn A., Ford, John B., LaTour, Michael S.

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Fuzzy Trace Theory and "Smart" False Memories: Implications for Advertising von LaTour, Kathryn A., LaTour, Michael S., Brainerd, Charles

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Cuba at the Crossroads Revisited von LaTour, Michael S.

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Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals von Choi, Hojoon, Yoo, Kyunga, Reichert, Tom, LaTour, Michael S.

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Positive Mood and Susceptibility to False Advertising von LaTour, Kathryn A., LaTour, Michael S.

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Coke is It: How stories in childhood memories illuminate an icon von LaTour, Kathryn, LaTour, Michael S., Zinkhan, George M.

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The Effects of Perceptual and Conceptual Training on Novice Wine Drinkers’ Development von LaTour, Kathryn A., LaTour, Michael S., Feinstein, Andrew H.

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Ethical Judgments of Sexual Appeals in Print Advertising von Latour, Michael S., Henthorne, Tony L.

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The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal von Potter, Robert F., LaTour, Michael S., Braun-LaTour, Kathryn A., Reichert, Tom

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TRANSFORMING CONSUMER EXPERIENCE: When Timing Matters von Braun-LaTour, Kathryn A., LaTour, Michael S.

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HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE von Braun-LaTour, Kathryn A., LaTour, Michael S., Pickrell, Jacqueline E., Loftus, Elizabeth F., Distinguished, Stanford University) is a

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How Strong is the Pull of the Past?: Measuring Personal Nostalgia Evoked by Advertising von Merchant, Altaf, Latour, Kathryn, Ford, John B., Latour, Michael S.

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ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY von Braun-LaTour, Kathryn A., LaTour, Michael S.

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There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself von Latour, Michael S., Rotfeld, Herbert J.

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Using Childhood Memories to Gain Insight into Brand Meaning von Braun-LaTour, Kathryn A., LaTour, Michael S., Zinkhan, George M.

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The Impact of Supertasters On Taste Test and Marketing Outcomes: How an Innate Characteristic Shapes Taste, Preference, Experience, and Behavior von Latour, Kathryn A., Latour, Michael S., Wansink, Brian

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