The effects of social- and self-motives on the intentions to share positive and negative word of mouth von Alexandrov, Aliosha, Lilly, Bryan, Babakus, Emin

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Doctor behaviors that impact patient satisfaction von Lilly, Bryan, Tippins, Michael J, Tippins, Katharine, Lilly, Julia

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Using an excel visual to illustrate univariate and bivariate variability von Lilly, Bryan, Miller, Andrew J.

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THE EFFECTS OF CONFLICT, TRUST, AND TASK COMMITMENT ON PROJECT TEAM PERFORMANCE von Porter, Thomas W, Lilly, Bryan S

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Incorporating a Counterproductive Work Behavior Perspective into the Salesperson Deviance Literature: Intentionally Harmful Acts and Motivations for Sales Deviance von Hochstein, Bryan W., Lilly, Bryan, Stanley, Sarah M.

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EXAMINING THE EFFECT OF HUMOR IN ENVIRONMENTALLY-FRIENDLY ADVERTISING von Griese, Kai-Michael, Alexandrov, Aliosha, Michaelis, Christin, Lilly, Bryan

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Optimizing stimuli order in marketing experiments: A comparison of four orders using six criteria von Lilly, Bryan

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Leveraging Partnerships with Local Companies as a Method of Teaching Sales: A Constructivist Approach von Lilly, Bryan, Stanley, Sarah M

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Improving Salesperson Recruitment: Examining Practices of Screening Candidates for Potential Success versus Potential Failure von Brehmer, Alexandra, Lilly, Bryan, Tippins, Michael J

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The University and Student Political Engagement von Simmons, James R., Lilly, Bryan

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Gaining Confidence and Competence through Experiential Assignments: An Exploration of Student Self-Efficacy and Spectrum of Inquiry von Pollack, Birgit Leisen, Lilly, Bryan

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Improvement reviews in new product development von Lilly, Bryan, Porter, Thomas

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Toward a Model of New Product Preannouncement Timing von Lilly, Bryan, Walters, Rockney

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Toward a model of new product preannouncement timing von Lilly, Bryan, Walters, Rockney

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Fads segmenting the fadbuyer market von Lilly, Bryan, Nelson, Tammy R.

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Egoism and Commitment: A Multidimensional Approach to Understanding Sustained Volunteering von Hartenian, Linda S., Lilly, Bryan

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The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances von Leisen, Birgit, Lilly, Bryan, Winsor, Robert D

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A Broadened Sales Curriculum: Exploratory Evidence von Leisen, Birgit, Tippins, Michael J., Lilly, Bryan

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Fads: segmenting the fad‐buyer market von Lilly, Bryan, Nelson, Tammy R

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Enhancing Student Motivation in Marketing Classes: Using Student Management Groups von Lilly, Bryan, Tippins, Michael J.

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