The B2B Knowledge Gap von Lilien, Gary L.

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Supplier-Selected Referrals von Hada, Mahima, Grewal, Rajdeep, Lilien, Gary L.

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Technological Opportunism and Radical Technology Adoption: An Application to E-Business von Srinivasan, Raji, Lilien, Gary L., Rangaswamy, Arvind

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Performance Assessment of the Lead User Idea-Generation Process for New Product Development von Lilien, Gary L, Morrison, Pamela D, Searls, Kathleen, Sonnack, Mary, Hippel, Eric von

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Should Firms Spend More on Research and Development and Advertising During Recessions? von Srinivasan, Raji, Lilien, Gary L., Sridhar, Shrihari

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Bridging the Academic-Practitioner Divide in Marketing Decision Models von Lilien, Gary L.

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The Total Product Design Concept and an Application to the Auto Market von Srinivasan, Raji, Lilien, Gary L., Rangaswamy, Arvind, Pingitore, Gina M., Seldin, Daniel

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First in, First out? The Effects of Network Externalities on Pioneer Survival von Srinivasan, Raji, Lilien, Gary L., Rangaswamy, Arvind

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Should B2B start-ups invest in marketing? von Mintz, Ofer, Lilien, Gary L.

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Medical Innovation revisited: Social contagion versus marketing effort von VAN DEN BULTE, Christophe, LILIEN, Gary L

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Purchasing Managers' Perceived Bias in Supplier-Selected Referrals von Hada, Mahima, Grewal, Rajdeep, Lilien, and Gary L.

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Within-Seller and Buyer–Seller Network Structures and Key Account Profitability von Gupta, Aditya, Kumar, Alok, Grewal, Rajdeep, Lilien, Gary L.

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Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems von Grewal, Rajdeep, Lilien, Gary L, Mallapragada, Girish

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Performance implications of deploying marketing analytics von Germann, Frank, Lilien, Gary L., Rangaswamy, Arvind

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Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice von Dearden, James A., Grewal, Rajdeep, Lilien, Gary L.

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Horizontal Referrals in B2B Markets von Hada, Mahima, De Bruyn, Arnaud, Lilien, Gary L.

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Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls von Schmitz, Christian, Lee, You-Cheong, Lilien, Gary L.

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Do Retailers Benefit from Deploying Customer Analytics? von Germann, Frank, Lilien, Gary L., Fiedler, Lars, Kraus, Matthias

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Perspectives on university research centers: lessons from the ISBM von Lilien, Gary L.

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The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads von Sabnis, Gaurav, Chatterjee, Sharmila C., Grewal, Rajdeep, Lilien, Gary L.

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