Love of nature as a mediator between connectedness to nature and sustainable consumption behavior von Dong, Xuebing, Liu, Shengmin, Li, Hongbo, Yang, Zhi, Liang, Shichang, Deng, Nianqi

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Beauty May Not Be Effective: The Effects of Imaginative Display on Green Product Evaluation von Liang, Shichang, Li, Jingyi, Zhang, Tingting, Zhang, Yiwei, Xie, Pin

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Does having more power make people more materialistic? The role of personal sense of power for gift preferences von Liang, Shichang, Han, Xiaoyan, Yuan, Xueying, Liang, Meiting, Zhang, Yiwei, Liu, Zhen, Xie, Pin

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One independent or many independent? The relationship among self-construal, number of brand endorsers, and brand attitudes von Liang, Shichang, Cai, Kunhan, Zhang, Yiwei, Yuan, Xueying, Pan, Siyu, Teng, Lili

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The Influence of the Inconsistent Color Presentation of the Original Price and Sale Price on Purchase Likelihood von Liang, Shichang, Dong, Xuebing, Yan, Yanling, Chang, Yaping

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Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products von Liang, Shichang, Chu, Yuxuan, Zhang, Min, Li, Rulan, Lan, Bin, He, Lingling

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"Scapegoat" for Offline Consumption: Online Review Response to Social Exclusion von Liang, Shichang, Chu, Yuxuan, Wang, Yunshan, Zhang, Ziqi, Wu, Yunjie, Chang, Yaping

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How online media synergy influences consumers’ purchase intention von Dong, Xuebing, Chang, Yaping, Liang, Shichang, Fan, Xiaojun

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Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention von Liang, Shichang, Qin, Ling, Zhang, Min, Chu, Yuxuan, Teng, Lili, He, Lingling

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The Effect of Unhealthy Food Packaging Information Boundaries on Consumer Purchasing Intentions von Liang, Shichang, He, Junyan, Deng, Wanshan, Cao, Ping, Teng, Lili, Tang, Yu, Lu, Xiaojie, Hu, Feng, Zhang, Tingting, Li, Jingyi

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Negative Emotions Will Be Welcomed: The Effect of Upward Comparison on Counterhedonic Consumption von Liang, Shichang, Zhang, Tingting, Li, Jingyi, Zhang, Yiwei, Tang, Yu, Bi, Lehua, Hu, Feng, Yuan, Xueying

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Waking up "We" or "I"? How Start Temporal Landmarks Influence Arousal Product Preferences von Liang, Shichang, Lan, Bin, Li, Rulan, Zhang, Min, Chu, Yuxuan, Teng, Lili, He, Lingling

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Positive leadership and employee engagement: The roles of state positive affect and individualism-collectivism von Yan, Yanling, Zhang, Junwei, Akhtar, Muhammad Naseer, Liang, Shichang

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Do Live Streaming and Online Consumer Reviews Jointly Affect Purchase Intention? von Qin, Chaoyong, Zeng, Xinyu, Liang, Shichang, Zhang, Ke

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Good discounts earn good reviews in return? Effects of price promotion on online restaurant reviews von Zhu, Dong Hong, Zhang, Zhi Jie, Chang, Ya Ping, Liang, Shichang

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The influence of promotion mode of green products on sharing intention von Liang, Shichang, Chu, Yuxuan, Zhang, Min, Chang, Yaping, Yan, Yanling, He, Lingling, Wei, Tie

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Is seeing always good? The influence of organic food packaging transparency on consumers' purchase intentions von Liang, Shichang, Yuan, Xueying, Han, Xiaoyan, Han, Chun, Liu, Zhen, Liang, Meiting

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Social exclusion and choice: The moderating effect of power state von Liang, Shichang, Chang, Yaping

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How online media synergy influences consumers’ purchase intention: A perspective from broadcast and interactive media von Dong, Xuebing, Chang, Yaping, Liang, Shichang, Fan, Xiaojun

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Should “Green” Be Precise? The Effect of Information Presentation on Purchasing Intention of Green Products von Liang, Shichang, Zhang, Min, Chu, Yuxuan, He, Lingling

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