Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores von Yim, Mark Yi-Cheon, Yoo, Seung-Chul, Sauer, Paul L., Seo, Joo Hwan

Volltext

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective von Yim, Mark Yi-Cheon, Chu, Shu-Chuan, Sauer, Paul L.

Volltext

Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness von Yi-Cheon Yim, Mark, L. Sauer, Paul, Williams, Jerome, Lee, Se-Jin, Macrury, Iain

Volltext

I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media von Yim, Mark Yi-Cheon, Baek, Tae Hyun, Sauer, Paul L.

Volltext

Drivers of attitudes toward luxury brands von Yi-Cheon Yim, Mark, L. Sauer, Paul, Williams, Jerome, Lee, Se-Jin, Macrury, Iain

Volltext

Composite Reliability in Structural Equations Modeling von Bacon, Donald R., Sauer, Paul L., Young, Murray

Volltext

The Impact of New Major Offerings on Student Retention von Sauer, Paul L., O'Donnell, Joseph B.

Volltext

Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games von Yim, Mark Yi-Cheon, Abdourazakou, Yann, Sauer, Paul L., Park, Sun-Young

Volltext

An Investigation Of The Erosion In New Major Innovation Characteristics Over Time von O’Donnell, Joseph B., Sauer, Paul L.

Volltext

The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad von Lord, Kenneth R., Lee, Myung-Soo, Sauer, Paul L.

Volltext

Innovation Constructs: An Exploratory Study von Sauer, Paul L, O'Donnell, Joseph B

Volltext

Program Context Antecedents of Attitude toward Radio Commercials von Lord, Kenneth R, Lee, Myung-Soo, Sauer, Paul L

Volltext

Organizational learning and online consumer information services von Young, Murray A., Sauer, Paul L.

Volltext

A Logistic Regression Model For The Enhancement Of Student Retention: The Identification Of At-Risk Freshmen von Glynn, Joseph G., Sauer, Paul L., Miller, Thomas E.

Volltext

An Innovation Perspective Of Accounting Information Systems Student Characteristics von O'Donnell, Joseph B., Sauer, Paul L.

Volltext

Configural Invariance of a Model of Student Attrition von Glynn, Joseph G., Sauer, Paul L., Miller, Thomas E.

Volltext

Configural Invariance of a Model of Student Attrition von Glynn, Joseph G, Sauer, Paul L, Miller, Thomas E

Volltext

Signaling Student Retention With Prematriculation Data von Glynn, Joseph G., Sauer, Paul L., Miller, Thomas E.

Volltext

Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints von Fraser, Cynthia, Hite, Robert E., Sauer, Paul L.

Volltext

The combined influence hypothesis: Central and peripheral a von Lord, Kenneth R, Lee, Myung-Soo, Sauer, Paul L

Volltext