Institutions and axioms: an extension and update of service-dominant logic von Vargo, Stephen L., Lusch, Robert F.

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Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective von Vargo, Stephen L., Akaka, Melissa Archpru, Wieland, Heiko

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Service Innovation in the Digital Age: Key Contributions and Future Directions von Barrett, Michael, Davidson, Elizabeth, Prabhu, Jaideep, Vargo, Stephen L.

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Extending the context of service: from encounters to ecosystems von Akaka, Melissa Archpru, Vargo, Stephen L

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Service-dominant logic: continuing the evolution von Vargo, Stephen L., Lusch, Robert F.

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Toward a transcending conceptualization of relationship: a service-dominant logic perspective von Vargo, Stephen L.

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Contextualization and value-in-context: How context frames exchange von Chandler, Jennifer D., Vargo, Stephen L.

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The evolving brand logic: a service-dominant logic perspective von Merz, Michael A., He, Yi, Vargo, Stephen L.

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The Complexity of Context: A Service Ecosystems Approach for International Marketing von Akaka, Melissa Archpru, Vargo, Stephen L., Lusch, Robert F.

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From goods to service(s): Divergences and convergences of logics von Vargo, Stephen L., Lusch, Robert F.

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Evolving to a New Dominant Logic for Marketing von Vargo, Stephen L., Lusch, Robert F.

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Competing through service: Insights from service-dominant logic von Lusch, Robert F., Vargo, Stephen L., O’Brien, Matthew

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Extending actor participation in value creation: an institutional view von Wieland, Heiko, Koskela-Huotari, Kaisa, Vargo, Stephen L.

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A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage von Bettencourt, Lance A., Lusch, Robert F., Vargo, Stephen L.

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Inversions of service-dominant logic von Vargo, Stephen L., Lusch, Robert F.

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Service-dominant logic: reactions, reflections and refinements von Lusch, Robert F., Vargo, Stephen L.

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The service system is the basic abstraction of service science von Maglio, Paul P., Vargo, Stephen L., Caswell, Nathan, Spohrer, Jim

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Service in the AI Era: Science, Logic, and Architecture Perspectives von Spohrer, Jim, Maglio, Paul P, Vargo, Stephen L, Warg, Markus

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Conceptualizing Value: A Service-ecosystem View von Vargo, Stephen L., Akaka, Melissa Archpru, Vaughan, Claudia M.

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Service-dominant logic 2025 von Vargo, Stephen L., Lusch, Robert F.

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