Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements von Soley, Lawrence, Kurzbard, Gary

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Estimating Newspaper Cumulative Audiences von Kurzbard, Gary, Soley, Lawrence C.

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The Hidden Crisis in Productharm Crisis Management von Siomkos, George J., Kurzbard, Gary

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The Hidden Crisis in Product-harm Crisis Management von Siomkos, George J, Kurzbard, Gary

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Product harm crisis at the crossroads: monitoring recovery of replacement products von Siomkos, George J., Kurzbard, Gary

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Crafting a Damage Control Plan: Lessons from Perrier von Kurzbard, Gary, Siomkos, George J.

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Towards a Parametric Definition of Marketing von Kurzbard, Gary, Soldow, Gary F

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