The Strength of Weak-Tie Consensus Language von Lee, Jeffrey K., Kronrod, Ann

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Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness von Joshi, Pradnya, Kronrod, Ann

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Evaluating the effectiveness of a water conservation campaign: Combining experimental and field methods von Katz, David, Grinstein, Amir, Kronrod, Ann, Nisan, Udi

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Under-standing: How embodied states shape inference-making von Kronrod, Ann, Ackerman, Joshua M.

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“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption von Kronrod, Ann, Danziger, Shai

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I'm so touched! Self-touch increases attitude extremity via self-focused attention von Kronrod, Ann, Ackerman, Joshua M.

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Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference von Kronrod, Ann, Huber, Joel

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Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors von GRINSTEIN, AMIR, KRONROD, ANN

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Promoting new pro-environmental behaviors: The effect of combining encouraging and discouraging messages von Kronrod, Ann, Tchetchik, Anat, Grinstein, Amir, Turgeman, Lior, Blass, Vered

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Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior von Grinstein, Amir, Hagtvedt, Henrik, Kronrod, Ann

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Enjoy! Hedonic Consumption and Compliance with Assertive Messages von Kronrod, Ann, Grinstein, Amir, Wathieu, Luc

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Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews von Kronrod, Ann, Gordeliy, Ivan, Lee, Jeffrey K

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Is the Devil in the Details?: The Signaling Effect of Numerical Precision in Environmental Advertising Claims von Xie, Guang-Xin, Kronrod, Ann

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Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors von Grinstein, Amir, Kronrod, Ann

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Go Green! Should Environmental Messages Be So Assertive? von Kronrod, Ann, Grinstein, Amir, Wathieu, Luc

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From "Me" to "Vous": Language and Culture in Consumer Behavior von Kronrod, Ann, Pogačar, Ruth

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AI Agents in Consumer Service – Tools or Partners? von Bakpayev, Marat, Kronrod, Ann

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Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews von Kronrod, Ann, Bart, Yakov

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Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation von Kronrod, Ann, Lowrey, Tina M.

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Still Waters Run Deep: Comparing Assertive and Suggestive Language in Water Conservation Campaigns von Katz, David, Kronrod, Ann, Grinstein, Amir, Nisan, Udi

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