On the Go: How Mobile Shopping Affects Customer Purchase Behavior von Wang, Rebecca Jen-Hui, Malthouse, Edward C., Krishnamurthi, Lakshman

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The Kellogg School of Marketing: Past, Present, and Future von Krishnamurthi, Lakshman

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How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy? von Soysal, Gonca, Krishnamurthi, Lakshman

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Editorial: How Digital Innovators Achieve Customer Value von Gellweiler, Christof, Krishnamurthi, Lakshman

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A Comparative Analysis of Reference Price Models von Briesch, Richard A., Krishnamurthi, Lakshman, Mazumdar, Tridib, Raj, S. P.

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Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship von Krishnamurthi, Lakshman, Papatla, Purushottam

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Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis von Soysal, Gonca P., Krishnamurthi, Lakshman

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Asymmetric response to price in consumer brand choice and purchase quantity decisions von Krishnamurthi, L. (Northwestern University), Mazumdar, T, Raj, S.P

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An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity von Krishnamurthi, Lakshman, Raj, S. P

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Channel Pass-Through of Trade Promotions von Nijs, Vincent, Misra, Kanishka, Anderson, Eric T., Hansen, Karsten, Krishnamurthi, Lakshman

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The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis von Shankar, Venkatesh, Carpenter, Gregory S., Krishnamurthi, Lakshman

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Measuring the Dynamic Effects of Promotions on Brand Choice von Papatla, Purushottam, Krishnamurthi, Lakshman

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Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model von Hahn, Minhi, Park, Sehoon, Krishnamurthi, Lakshman, Zoltners, Andris A

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Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis von Shankar, Venkatesh, Krishnamurthi, Lakshman

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A New Test of Attribute Significance for Nonparametric Conjoint Models von 한민희, Krishnamurthi, Lakshman, 강현모, 현진석(DMS Lab, 박상준, 현용진

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Equity Estimation and Assessing Market Response: A Rejoinder von Rangaswamy, Arvind, Krishnamurthi, Lakshman

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Conjoint models of family decision making von Krishnamurthi, Lakshman

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The Effect of Advertising on Consumer Price Sensitivity von Krishnamurthi, Lakshman, Raj, S. P.

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A New Test of Attribute Significance forNonparametric Conjoint Models von Hahn, Minhi, Krishnamurthi, Lakshman, Kang, Hyunmo, Hyun, Jin-Seok, 박상준, Hyun, Yong J.

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The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis von Shankar, Venkatesh, Carpenter, Gregory S., Krishnamurthi, Lakshman

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