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  1. 1
    Innovation value chain as predictors for innovation strategy in Malaysian telecommunication industry

    Innovation value chain as predictors for innovation strategy in Malaysian telecommunication industry von Seyedeh Khadijeh Taghizadeh, Krishna Swamy Jayaraman, Ishak Ismail, Syed Abidur Rahman


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    The effects of consumer perception of volume discount benefits on intention to purchase grocery products: Deal proneness as a moderator

    The effects of consumer perception of volume discount benefits on intention to purchase grocery products: Deal proneness as a moderator von Iranmanesh, Mohammad, Jayaraman, KrishnaSwamy, Zailani, Suhaiza, Ghadiri, Seyed Mohammadreza


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