How legacy firms can embrace the digital ecosystem via digital customer orientation von Kopalle, Praveen K., Kumar, V., Subramaniam, Mohan

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The Effects of Mainstream and Emerging Customer Orientations on Radical and Disruptive Innovations von Govindarajan, Vijay, Kopalle, Praveen K., Danneels, Erwin

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Disruptiveness of innovations: measurement and an assessment of reliability and validity von Govindarajan, Vijay, Kopalle, Praveen K.

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The Usefulness of Measuring Disruptiveness of Innovations Ex Post in Making Ex Ante Predictions von Govindarajan, Vijay, Kopalle, Praveen K.

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The future of technology and marketing: a multidisciplinary perspective von Grewal, Dhruv, Hulland, John, Kopalle, Praveen K., Karahanna, Elena

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The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs von Kopalle, Praveen K., Sun, Yacheng, Neslin, Scott A., Sun, Baohong, Swaminathan, Vanitha

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The "Right" Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts von HOFFMAN, DONNA L., KOPALLE, PRAVEEN K., NOVAK, THOMAS P.

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Consumer Expectations and Culture: The Effect of Belief in Karma in India von Kopalle, Praveen K., Lehmann, Donald R., Farley, John U.

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Addressing the greatest global challenges (UN SDGs) with a marketing lens von Grewal, Dhruv, Kopalle, Praveen K., Hulland, John

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How artificial intelligence will affect the future of retailing von Guha, Abhijit, Grewal, Dhruv, Kopalle, Praveen K., Haenlein, Michael, Schneider, Matthew J., Jung, Hyunseok, Moustafa, Rida, Hegde, Dinesh R., Hawkins, Gary

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Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities von Kopalle, Praveen K., Gangwar, Manish, Kaplan, Andreas, Ramachandran, Divya, Reinartz, Werner, Rindfleisch, Aric

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Field Experimental Evidence on the Effect of Pricing on Residential Electricity Conservation von Burkhardt, Jesse, Gillingham, Kenneth T., Kopalle, Praveen K.

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Dynamic pricing: Definition, implications for managers, and future research directions von Kopalle, Praveen K., Pauwels, Koen, Akella, Laxminarayana Yashaswy, Gangwar, Manish

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Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches von Hall, Joseph M., Kopalle, Praveen K., Krishna, Aradhna

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Delivering affordable clean energy to consumers von Kopalle, Praveen K., Burkhardt, Jesse, Gillingham, Kenneth, Grewal, Lauren S., Ordabayeva, Nailya

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Big Data, Marketing Analytics, and Public Policy: Implications for Health Care von Kopalle, Praveen K., Lehmann, Donald R.

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Commentary on “AI is Changing the World: For Better or for Worse?” von Kopalle, Praveen K., Gangwar, Manish, Uppal, Abhinav

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The impact of collinearity on regression analysis: the asymmetric effect of negative and positive correlations von Mela, Carl F., Kopalle, Praveen K.

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The role of machine learning analytics and metrics in retailing research von Wang, Xin (Shane), Ryoo, Jun Hyun (Joseph), Bendle, Neil, Kopalle, Praveen K.

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Why the Dynamics of Competition Matter for Category Profitability von Voleti, Sudhir, Gangwar, Manish, Kopalle, Praveen K.

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