Ways to Implement Effective Product Placement on YouTube von Koo, Wanmo

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Actual and ideal self-congruity affecting consumers’ emotional and behavioral responses toward an online store von Koo, Wanmo, Cho, Erin, Kim, Youn-Kyung

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Usage of Smartphone Applications: A Descriptive Study of Top 100 U.S. Retailers von Koo, Wanmo

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Critical Atmospheric Cues in Designing Online Stores: The Case of Amazon.com von Koo, Wanmo, Park, Hyejune

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Impacts of Store Environmental Cues on Store Love and Loyalty: Single-Brand Apparel Retailers von Koo, Wanmo, Kim, Youn-Kyung

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Chinese-Inspired Products: Value-Attitude-Behavior von Fu, Wei, Koo, Wanmo, Kim, Youn-Kyung

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Generation Y Consumers’ Value Perceptions toward Apparel Mobile Advertising: Functions of Modality and Culture von Koo, Wanmo, Knight, Dee K., Yang, Kiseol, Xiang, Zheng

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