Developing and applying a place brand identity model: The case of Slovenia von Konecnik Ruzzier, Maja, de Chernatony, Leslie

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On the relationship between firm size, resources, age at entry and internationalization: the case of Slovenian SMEs von Ruzzier, Mitja, Konecnik Ruzzier, Maja

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Investigating the Impact of Television Advertising and eWOM on Brand Equity Creation von Konecnik Ruzzier, Maja, Petek, Nuša

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Internal Brand Communication for Transforming Employees into Brand Champions: The Role of Knowledge and Value Congruence von Konecnik Ruzzier, Maja, Terglav, Katja, Kaše, Robert

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Challenges of demographic changes and digitalization on eco-innovation and the circular economy: Qualitative insights from companies von Hojnik, Jana, Ruzzier, Mitja, Konečnik Ruzzier, Maja, Sučić, Boris, Soltwisch, Brandon

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Internal branding process: Exploring the role of mediators in top management's leadership–commitment relationship von Terglav, Katja, Konečnik Ruzzier, Maja, Kaše, Robert

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Tourism Destination Brand Equity Dimensions: Renewal versus Repeat Market von Gartner, William C., Ruzzier, Maja Konecnik

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Startup Branding: Empirical Evidence among Slovenian Startups von Rus, Matej, Konecnik Ruzzier, Maja, Ruzzier, Mitja

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Transition towards Sustainability: Adoption of Eco-Products among Consumers von Hojnik, Jana, Ruzzier, Mitja, Konečnik Ruzzier, Maja

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Consumer-based brand equity: Do brand relationships matter? von Konecnik Ruzzier, Maja, Petek, Nuša, Bavdaž, Mojca

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Opportunities in Identifying and Marketing Windsport Tourism Destinations: High-Resolution Wind Analysis von Vodopivec, Martin, Konečnik Ruzzier, Maja

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CORRIGENDUM TO: “Consumer-based brand equity: Do brand relationships matter?” [Management 27(1) 191–212] (https://doi.org/10.30924/mjcmi.27.1.11) von Konecnik Ruzzier, Maja, Petek, Nuša, Bavdaž, Mojca

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Brand Revitalization: Don't Let Your Brands Turn into Sleepyheads von Kolbl, Živa, Konecnik Ruzzier, Maja, Kolar, Tomaž

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Review of EU projects with a focus on environmental quality: Innovation, eco-innovation, and circular-economy elements von Hojnik, Jana, Ruzzier, Mitja, Konečnik Ruzzier, Maja, Sučić, Boris, Soltwisch, Brandon, Rus, Matej

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Interna komunikacija marke za transformaciju zaposlenika u šampione marke: uloga znanja i podudaranja vrijednosti von Konecnik Ruzzier, Maja, Terglav, Katja, Kaše, Robert

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Developing brand identity for Slovenia with opinion leaders von Ruzzier, Maja Konecnik

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Extending the Tourism Destination Image Concept into Customer-Based Brand Equity For A Tourism Destination von Ruzzier, Maja Konečnik

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International Entrepreneurial Orientation and the Intention to Internationalize von Ruzzier, Mitja, Douglas, Evan J., Ruzzier, Maja Konečnik, Hojnik, Jana

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Country Brand I Feel Slovenia:First Response from Locals von Ruzzier, Maja Konecnik, Petek, Nusa

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The Role of Demographic Changes and Digitalization in Eco-Innovations and Their Effects on the Growth of Companies von Antončič, Jasna Auer, Hojnik, Jana, Ruzzier, Mitja, Ruzzier, Maja Konečnik, Soltwisch, Brandon

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