Strategic challenges of newspaper publishing in an international perspective von Kolo, Castulus

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Political Influencers on YouTube: Business Strategies and Content Characteristics von Fischer, Tasja-Selina, Kolo, Castulus, Mothes, Cornelia

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A Long-term View on the Business Model of Newspaper Publishing: International Comparison and Quantitative Modelling for Germany as Case in point von Kolo, Castulus

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The intricate relationship of the media business and economic development von Kolo, Castulus

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Social media influencers as content creators in the creative economy von Kolo, Castulus

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Social Media Celebrities as Digital Media Entrepreneurs: capturing an Emergent Phenomenon von Kolo, Castulus

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Social Media Celebrities as Digital Media Entrepreneurs: Capturing an Emergent Phenomenon von Kolo, Castulus

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Michael Eble (2013): Medienmarken im Social Web. Wettbewerbsstrategien und Leistungsindikatoren von Online-Medien aus medienökonomischer Perspektive. Münster: Lit von Castulus Kolo

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Technological advances and the future of corporate and marketing communication: An international foresight study among experts from different professional backgrounds von Kolo, Castulus, Haumer, Florian

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Technological advances and the future of corporate and marketing communication: an international foresight study among experts from different professional backgrounds von Kolo, Castulus, Haumer, Florian

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Unter Kannibalen? von Castulus Kolo

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La intrincada relación entre el negocio de los medios y el desarrollo económico von Kolo, Castulus

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Michael Eble (2013): Medienmarken im Social Web. Wettbewerbsstrategien und Leistungsindikatoren von Online-Medien aus medienökonomischer Perspektive. Münster: Lit von Kolo, Castulus

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CEO Communication in Social Media: Derivation and Pilot Application of a Methodology Based on “Audience”, “Buzz”, and “Commitment” (“Social Media ABC Analysis”) von Hellriegel, Oliver T., Kolo, Castulus

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Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change von Haumer, Florian, Schlicker, Laura, Paul Clemens Murschetz, Kolo, Castulus

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Unter Kannibalen? von Kolo, Castulus

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A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media von Kolo, Castulus, Widenhorn, Stefan, Borgstedt, Anna-Lena, Eicher, David

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Bioinformation: Problemlosungen fur die Wissensgesellschaft von Kolo, Castulus, Christaller, Thomas, Poppel, Ernst

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The Hidden Dynamics of Print–Online Competition in Classified Advertising Markets von Kolo, Castulus

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An integrative model for the dynamics of ICT-based innovations in education von Castulus Kolo, Andreas Breiter

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