Compensatory consumption and consumer compromises: a state-of-the-art review von Koles, Bernadett, Wells, Victoria, Tadajewski, Mark

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Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment von Tóth, Zsófia, Nieroda, Marzena E., Koles, Bernadett

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Consumer decision‐making in omnichannel retailing: Literature review and future research agenda von Mishra, Ruchi, Singh, Rajesh Kumar, Koles, Bernadett

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Virtual reality and its impact on B2B marketing: A value-in-use perspective von Boyd, D. Eric, Koles, Bernadett

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The role of brand experience, brand resonance and brand trust in luxury consumption von Husain, Rehan, Paul, Justin, Koles, Bernadett

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An Introduction to the Special Issue “Virtual Reality in Marketing”: Definition, Theory and Practice von Boyd, D. Eric, Koles, Bernadett

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'All you need is brand love': a critical review and comprehensive conceptual framework for brand love von Palusuk, Narissara, Koles, Bernadett, Hasan, Rajibul

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Digital object attachment von Koles, Bernadett, Nagy, Peter

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"My Avatar and Her Beloved Possession": Characteristics of Attachment to Virtual Objects von Nagy, Peter, Koles, Bernadett

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The authentic virtual influencer: Authenticity manifestations in the metaverse von Koles, Bernadett, Audrezet, Alice, Moulard, Julie Guidry, Ameen, Nisreen, McKenna, Brad

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The digital transformation of human identity: Towards a conceptual model of virtual identity in virtual worlds von Nagy, Peter, Koles, Bernadett

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Advertising in the metaverse and its implications for brands and society: A multi-stakeholder perspective von Doligalski, Tymoteusz, Sarna, Nikodem, Koles, Bernadett, Siejka, Aneta, Kozielski, Robert

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Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment von Toth, Zsofia, Nieroda, Marzena, Koles, Bernadett

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Crypto consumers’ personality traits, and the impact of brand personality on cryptocurrencies’ identity von Dakroub, Roy, Koles, Bernadett, Issa, Helmi

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Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity von Dakroub, Roy, Koles, Bernadett, Issa, Helmi

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Organizational climate in Hungary, Portugal, and India: a cultural perspective von Koles, Bernadett, Kondath, Balakrishnan

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Guest editorial von Chattalas, Michael, Koles, Bernadett

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Theory generation from literature reviews: A methodological guidance von Tsiotsou, Rodoula H., Koles, Bernadett, Paul, Justin, Loureiro, Sandra Maria Correia

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Female aspirant human resources’ entrepreneurial orientation: A study in Indian context von Kundu, Subhash C., Rani, Sunita

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The significance of perceived social-organization climate for creating employees’ innovativeness: The mediating role of person-organization fit von Wojtczuk-Turek, Agnieszka, Turek, Dariusz

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