Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness von Gammoh, Bashar S, Koh, Anthony C, Okoroafo, Sam C

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Predicting the effectiveness of celebrity endorsements using the balance theory von Roy, Subhadip, Gammoh, Bashar S., Koh, Anthony C.

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Consumer culture brand positioning strategies: an experimental investigation von Gammoh, Bashar S, Koh, Anthony C, Okoroafo, Sam C

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Antecedents of Belief in Global Citizenship: A Two-Country Empirical Investigation von Gammoh, Bashar S., Koh, Anthony C., Okoroafo, Sam C., ELSamen, Amjad Abu

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Antecedents to managerial trust and sales control in Malaysian salesforce von Mallin, Michael L., Asree, Susita, Koh, Anthony C., Hu, Michael Y.

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Teaching Understanding Cultural Differences for Business in an Internet-Based Economy von Koh, Anthony C.

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Relationships among Organisational Characteristics, Marketing Strategy and Export Performance von Koh, Anthony C.

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Cultural Influences on Environmental Consciousness and Green Environmental Behavior von Gammoh, Bashar S., Okoroafo, Sam C., Koh, Anthony C.

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An Investigation of Export Practices and Performance across Global Mindset Orientations von Koh, Anthony C., Gammoh, Bashar S., Okoroafo, Sam C.

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Global Supply Chain Management Strategies of Born-Global Firms in the Fashion Industry: A Conceptual Model von Okoroafo, Sam C., Gammoh, Bashar S., Koh, Anthony C., Williams, Melvin

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Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers von Koh, Anthony C., Robicheaux, Robert A.

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An Evaluation of International Marketing Research Planning in United States Export Firms von Koh, Anthony C

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The Practice of International Marketing Research by Thai Exporters von Koh, Anthony C, Chow, James, Smittivate, Sasithorn

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Family Businesses’ Views on Internationalization: Do they Differ by Generations? von Okoroafo, Sam C, Koh, Anthony C.

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The Antecedents of Sales Force Motivation: An Empirical Investigation in the Insurance Industry in Singapore von Koh, Anthony C., Gammoh, Bashar S., Okoroafo, Sam C.

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Negotiations in the People's Republic of China: An Empirical Survey of American and Chinese Negotiators' Perceptions and Practices von Brunner, James A, Koh, Anthony C

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A Managerial Perspective on Electronic Commerce Development in Malaysia von Le, Thuong T, Koh, Anthony C

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The practice of international marketing research by Thai exporters von Koh, Anthony C, Chow, James, Smittivate, Sasithorn

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Book reviews - Market Evolution in Developing Countries: The Unfolding of the Indian Market von Koh, Anthony C

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BOOK REVIEWS von Koh, Anthony C, Kavoossi, M., Features Submission, Haworth Continuing

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