Fats are Glossy but Does Glossiness Imply Fatness? The Influence of Packaging Glossiness on Food Perceptions von De Kerpel, Laura, Kobuszewski Volles, Barbara, Van Kerckhove, Anneleen

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Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands von Kobuszewski Volles, Barbara, Van Kerckhove, Anneleen, Geuens, Maggie

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Exploring the nonlinear impact of critical incidents on customers’ general evaluation of hospitality services von Tontini, Gérson, Bento, Graziela dos Santos, Milbratz, Thaíse Caroline, Volles, Barbara Kobuszewski, Ferrari, Daniela

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The Coo Effect in the International Brand Positioning Strategy von Volles, Barbara Kobuszewski, Hoeltgebaum, Marianne, da Silva, Halissa Odebrecht, Ghannad, Navid

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UNIVERSIDADE EMPREENDEDORA E TRANSFERÊNCIA DE CONHECIMENTO E TECNOLOGIA von Volles, Barbara Kobuszewski, Gomes, Giancarlo, Parisotto, Iara Regina dos Santos

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Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions von De Kerpel, Laura, Kobuszewski Volles, Barbara, Van Kerckhove, Anneleen

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UNIVERSIDADE EMPREENDEDORA E TRANSFERÊNCIA DE CONHECIMENTO E TECNOLOGIA von Volles, Barbara Kobuszewski, Gomes, Giancarlo, Parisotto, Iara Regina dos Santos

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Universidade empreendedora e transferência de conhecimento e tecnologia von Kobuszewski Volles, Barbara, Gomes, Giancarlo, Parisotto, Iara Regina dos Santos

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The Coo Effect in the International Brand Positioning Strategy von Barbara Kobuszewski Volles, Marianne Hoeltgebaum, Halissa Odebrecht da Silva, Navid Ghannad

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The Coo effect in the international brand positioning strategy von Kobuszewski Volles, Barbara, Hoeltgebaum, Marianne, Odebrecht da Silva, Halissa, Ghannad, Navid

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