What is a luxury brand? A new definition and review of the literature von Ko, Eunju, Costello, John P., Taylor, Charles R.

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Chatbot e-service and customer satisfaction regarding luxury brands von Chung, Minjee, Ko, Eunju, Joung, Heerim, Kim, Sang Jin

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Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands von Kong, Hyun Min, Witmaier, Alexander, Ko, Eunju

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Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application von Han, Jinghe, Seo, Yuri, Ko, Eunju

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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands von Chae, Heeju, Ko, Eunju

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Luxury customization and self-authenticity: Implications for consumer wellbeing von Choi, Dayeon, Seo, Yuri, Septianto, Felix, Ko, Eunju

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WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries von Wooliscroft, Ben, Ko, Eunju

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How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation von Lee, Eun-Ju, Choi, Hanah, Han, Jinghe, Kim, Dong Hyun, Ko, Eunju, Kim, Kyung Hoon

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Modeling consumer adoption of mobile shopping for fashion products in Korea von Ko, Eunju, Kim, Eun Young, Lee, Eun Kyung

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Increasing customer equity of luxury fashion brands through nurturing consumer attitude von Kim, Kyung Hoon, Ko, Eunju, Xu, Bing, Han, Yoosun

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Fashion marketing of luxury brands: Recent research issues and contributions von Ko, Eunju, Megehee, Carol M.

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Relationship between service quality and customer equity in traditional markets von Wang, Huanzhang, Kim, Kyung Hoon, Ko, Eunju, Liu, Honglei

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When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands von Hwang, Yookyung, Ko, Eunju, Megehee, Carol M.

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Bridging Asia and the world: Searching for academic excellence and best practice in marketing and management von Ko, Eunju

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Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China von Zhang, Hao, Ko, Eunju, Lee, Euntaik

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Bridging Asia and the world: Global platform for the Interface between marketing and management von Ko, Eunju

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Organizational characteristics and the CRM adoption process von Ko, Eunju, Kim, Sook Hyun, Kim, Myungsoo, Woo, Ji Young

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Impulsive purchasing and luxury brand loyalty in WeChat Mini Program von Rao, Qianhui, Ko, Eunju

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Marketing mix and customer equity of SPA brands:Cross-cultural perspectives von Lee, Chang Han, Ko, Eunju, Tikkanen, Henrikki, Phan, Michel Cao Tuan, Aiello, Gaetano, Donvito, Raffaele, Raithel, Sascha

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Country of origin effects on brand image, brand evaluation, and purchase intention von Kim, Namhoon, Chun, Eunha, Ko, Eunju

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