Social desirability bias: A neglected aspect of validity testing von King, Maryon F., Bruner, Gordon C.

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The Effects of Expertise, End Goal, and Product Type on Adoption of Preference Formation Strategy von King, Maryon F, Balasubramanian, Siva K

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The perceived utility of information presented via electronic decision aids: A consumer perspective von Hill, Donna J., King, Maryon F., Cohen, Eli

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Assessing Progress In Advertising-Related Scale Development & Usage von Bruner II, Gordon C., King, Maryon F.

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The effects of alternative information availability on consumer decision strategies for professional services: A cross-cultural perspective von King, Maryon F., Hill, Donna J.

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Electronic decision aids: Integration of a consumer perspective von King, Maryon F, Hill, Donna J

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Marketing Implications of Nonmusical Sounds von Fraedrich, John P., King, Maryon F.

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The effects of alternative information availability on consumer decision strategies for professional services von King, Maryon F., Hill, Donna J.

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Why We Buy: The Science of Shopping von King, Maryon F.

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Words in Ads von King, Maryon F.

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Exploring alternative antecedents of customer delight von Kumar, Anand, Olshavsky, Richard W, King, Maryon F

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Greg Myers, WORDS IN ADS (Book Review) von King, Maryon F

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Book Review: Why We Buy: The Science of Shopping von Clark, Terry, King, Maryon F.

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Preserving Consumer Autonomy in an Interactive Informational Environment: Toward Development of a Consumer Decision Aid Model von Hill, Donna J, King, Maryon F

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Touchy subjects von King, Maryon F, Fraedrich, John P, Hill, Ronald Paul

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