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  1. 1
    How to Persuade 100,000 Friends? Understanding Blogs As One-To-One Mass Media

    How to Persuade 100,000 Friends? Understanding Blogs As One-To-One Mass Media von Kim, Soyean(Julia, Pai, Seema, Brunel, Frederic F, Bickart, Barbara A


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  2. 2
    Too Much Information: How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews

    Too Much Information: How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews von Kim, Soyean (Julia, Bickart, Barbara, Brunel, Frederic


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