EFFECTS OF BRAND EXPERIENCE, BRAND IMAGE AND BRAND TRUST ON BRAND BUILDING PROCESS: THE CASE OF CHINESE MILLENNIAL GENERATION CONSUMERS von Kim, Renee B, Chao, Yang

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Importance of offline service quality in building loyalty of OC service brand von Park, Joonyong, Kim, Renee B.

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A new approach to segmenting multichannel shoppers in Korea and the U.S von Park, Joonyong, Kim, Renee B.

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The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands von Kim, Renee B, Chao, Yang

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Entrepreneurial orientation and corporate social responsibility performance: An empirical study of state‐controlled and privately controlled firms in China von Zhuang, Yiming, Lee, Younggeun, Chang, Xinyue, Kim, Renee B.

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Traceability System as Perceived-Uncertainty Mitigator for Sustainable Global Food Trade von Kim, Renee B., Zhang, Qiao, Yoon, Dong Hyun

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THE EFFECT OF BRAND CREDIBILITY ON SEARCH AND CREDENCE GOODS: A CROSS-COUNTRY ANALYSIS OF KOREA, CHINA FRANCE von Park, Joonyong, Chenghui, Xuan, Kim, Renee B

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Perceived Consumer Value of Omni-Channel Service Attributes in Japan and Korea von Kim, Renee B., Matsui, Takeshi, Park, Y.J., Okutani, Takashi

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Consumer Attitude of Risk and Benefits toward Genetically Modified (GM) Foods in South Korea: Implications for Food Policy von Kim, Renee B.

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Marketing Accountability of Korea Corporate: The Relationship between Branding Investments and Financial Performance von Kim, Renee B., Park, Jong Min, Yoon, Dong Hyun

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CHINESE CONSUMERS' BRAND LOYALTY FOR CONSUMER PRODUCTS: IMPORTANCE OF BRAND PERSONALITY AS MAJOR ANTECEDENT OF BRAND LOYALTY von Kim, Renee B, Zhao, Monica

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Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety von KIM, Renee B.

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Meeting Consumer Concerns for Food Safety in South Korea: The Importance of Food Safety and Ethics in a Globalizing Market von Kim, Renee B

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Consumers' perceptions of food risk management quality: Chinese and Korean evaluations von Kim, Renee B.

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Value Innovation in Export Marketing Strategy: The Case of a Canadian Firm in Japan von Kim, Renee B.

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Transformation of an Emerging Economy to a Knowledge–based Economy: Korean Case von Kim, Renee B.

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A multi-attribute model of Japanese consumer's purchase intention for GM foods von KIM, Renee B.

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Canada-Korea Economic Relations: Challenges and Prospects von Kim, Renee B., Bureau, Simon

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THE EFFECT OF COUNTRY OF ORIGIN IMAGE ON HIERARCHICAL PROCESS OF CONSUMER BASED BRAND EQUITY von Kim, Renee B

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South Korean hotel meat buyers' perceptions of Australian, Canadian and U.S. beef von Unterschultz, J, Quagrainie, K.K, Veeman, M, Kim, R.B

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