Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects von Venmahavong, Tiffany, Yoon, Sukki, Kim, Kacy K., Yoo, Chan Yun

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Active bidders versus smart bidders: Do participation intensity and shopping goals affect the winner’s joy in online bidding? von Kim, Kacy K., Gravier, Michael J., Yoon, Sukki, Oh, Sangdo

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'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands von Kim, Kacy K., Williams, Jerome D., Wilcox, Gary B.

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The effects of eWOM volume and valence on product sales - an empirical examination of the movie industry von Kim, Kacy, Yoon, Sukki, Choi, Yung Kyun

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From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce von Kim, Kacy, Ryoo, Yuhosua, Manika, Danae, Yoon, Nathan, Yoon, Sukki

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Text versus pictures in advertising: effects of psychological distance and product type von Choi, Yung Kyun, Yoon, Sukki, Kim, Kacy, Kim, Yeonshin

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The mind of the beholder: congruence effects in luxury product placements von Rossi, Patricia, Pantoja, Felipe, Yoon, Sukki, Kim, Kacy

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Active bidders versus smart bidders von Kim, Kacy K, Gravier, Michael J, Yoon, Sukki, Oh, Sangdo

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