The effects of eWOM volume and valence on product sales - an empirical examination of the movie industry von Kim, Kacy, Yoon, Sukki, Choi, Yung Kyun

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From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce von Kim, Kacy, Ryoo, Yuhosua, Manika, Danae, Yoon, Nathan, Yoon, Sukki

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Text versus pictures in advertising: effects of psychological distance and product type von Choi, Yung Kyun, Yoon, Sukki, Kim, Kacy, Kim, Yeonshin

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Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects von Venmahavong, Tiffany, Yoon, Sukki, Kim, Kacy K., Yoo, Chan Yun

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The mind of the beholder: congruence effects in luxury product placements von Rossi, Patricia, Pantoja, Felipe, Yoon, Sukki, Kim, Kacy

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Active bidders versus smart bidders: Do participation intensity and shopping goals affect the winner’s joy in online bidding? von Kim, Kacy K., Gravier, Michael J., Yoon, Sukki, Oh, Sangdo

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'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands von Kim, Kacy K., Williams, Jerome D., Wilcox, Gary B.

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Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth von Rialti, Riccardo, Zollo, Lamberto, Kim, Kacy, Yoon, Sukki

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Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals von Kim, WooJin, Ryoo, Yuhosua, Yoon, Sukki, Kim, Kacy

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Slow versus fast: how speed-induced construal affects perceptions of advertising messages von Yoon, Sukki, Bang, Hyejin, Choi, Dongwon, Kim, Kacy

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Cancel anytime!: How easy cancellation options enhance purchase intentions for services that require long-term commitments von Park, Sohyeon, Kim, Kacy, Park, Seolwoo, Choi, Yung Kyun, Yoon, Sukki

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Active bidders versus smart bidders von Kim, Kacy K, Gravier, Michael J, Yoon, Sukki, Oh, Sangdo

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Liquor advertising and consumption in the United States: 1971-2008 von Wilcox, Gary B., Kacy Kim, KyungOk, Schulz, Heather M.

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Branded entertainment: Gender differences in reactions to star ratings von Kim, Kacy, Park, Chanmo, Yoon, Sukki, Choi, Yung Kyun, Oh, Sangdo, Lee, Jooyoung

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The IMC mixes that trucking managers use von Garber, Jr, Lawrence L, Kim, Kacy, Dotson, Michael J

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MULTIVARIATE TIME SERIES USE FOR THE MEASUREMENT OF SOCIAL MEDIA EFFECTS von Wilcox, Gary B, Kim, Kyungok Kacy

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Five Seconds to the Ad: How ProgramInduced Mood Affects Ad Countdown Effects: An Abstract von Venmahavong, Tiffany, Yoon, Sukki, Kim, Kacy

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The Mind of the Beholder: Luxury Product Placement and Product-Background Scene Congruency: An Abstract von Rossi, Patricia, Pantoja, Felipe, Kim, Kacy, Yoon, Sukki

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Red Sox Versus Yankees, Sports Team Rivalry, Sports Symbols, and Distance Performance: An Abstract von Yoon, Sukki, Beltis, Austin, Logan, John, Kim, Kacy, Subramanian, Gayatri

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Targeting SRC family kinases inhibits growth and lymph node metastases of prostate cancer in an orthotopic nude mouse model von Park, Serk In, Zhang, Jing, Phillips, Kacy A, Araujo, John C, Najjar, Amer M, Volgin, Andrei Y, Gelovani, Juri G, Kim, Sun-Jin, Wang, Zhengxin, Gallick, Gary E

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