Is a Robot Barista Better Than a Human Barista? A Moderating Role of Type of Service Providers von Hwang, Jinsoo, Jenny Kim, Jinkyung, Young (Jacey) Choe, Ja, Markham Kim, Heather

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Do Consumers’ Perceived Attributes and Normative Factors Affect Acceptance Behavior Towards Eco-Friendly Self-Driving Food Delivery Services? The Moderating Role of Country Develop... von Joo, Kyuhyeon, Kim, Heather Markham, Hwang, Jinsoo

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A Study on the Cognitive, Normative, and Affective Factors That Enhance the Pro-Environmental Behaviors of Consumers in the Context of Drone Food Delivery Services von Joo, Kyuhyeon, Kim, Heather Markham, Hwang, Jinsoo

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Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers von Hwang, Jinsoo, Kim, Hyunjoon, Kim, Heather Markham

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Consequences of Psychological Benefits in the Context of Eco-Friendly Indoor Smart Farm Restaurants: The Moderating Role of Curiosity von Joo, Kyuhyeon, Kim, Heather Markham, Hwang, Jinsoo

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Examining Image Congruence and Its Consequences in the Context of Robotic Coffee Shops von Kim, Heather Markham, Ryu, Kisang

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Are Customers Willing to Pay More for Eco-Friendly Edible Insect Restaurants? Focusing on the Internal Environmental Locus of Control von Kim, Heather Markham, Joo, Kyuhyeon, Hwang, Jinsoo

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Travelers’ Perceived Value of Robot Services in the Airline Industry: Focusing on Demographic Characteristics von Hwang, Jinsoo, Kim, Heather Markham, Joo, Kyuhyeon, Nawaz, Muhammad, Moon, Joonho

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Application of the Extended Unified Theory of Acceptance and Use of Technology to a Robotic Golf Caddy: Health Consciousness as a Moderator von Joo, Kyuhyeon, Kim, Heather Markham, Hwang, Jinsoo

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Consequences of brand modernity in the coffee industry: the moderating role of human barista and robot barista von Kim, Jinkyung Jenny, Kim, Heather Markham, Hwang, Jinsoo

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Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm von Kim, Heather Markham, Lee, In-Hye, Joo, Kyuhyeon, Lee, JungHoon (Jay), Hwang, Jinsoo

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Technological change in the context of robotic coffee shops: focusing on consumer innovativeness von Hwang, Jinsoo, Joo, Kyu-Hyeon, Kim, Heather Markham, Lee, Kwang-Woo

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Examining the Importance of Motivation and Its Impact on Outcome Variables in the Context of Edible Insect Restaurant von Hwang, Jinsoo, Kim, Heather (Markham), Kim, Jinkyung Jenny

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Corporate Social Responsibility Reporting in the Casino Industry: A Content Analysis von Kim, Heather Markham, Cho, Kyuha, Choi, Younggin, Lee, Junghoon (Jay), Hwang, Jinsoo

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Exploring MCI and TPB in the context of self-driving robot food delivery services: A cross-national study von Kim, Heather (Markham), Hwang, Jinsoo

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Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? von Hwang, Jinsoo, Choe, Ja Young (Jacey), Kim, Heather Markham, Kim, Jinkyung Jenny

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The antecedent and consequences of brand competence: Focusing on the moderating role of the type of server in the restaurant industry von Hwang, Jinsoo, Kim, Heather Markham, Kim, Insin

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Effects of motivated consumer innovativeness on facial recognition payment adoption in the restaurant industry: A cross-cultural study von Hwang, Jinsoo, Kim, Jungsun (Sunny), Kim, Heather (Markham), Kim, Jinkyung Jenny

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The importance of information quality according to the type of employee in the airline industry: Robot versus human von Hwang, Jinsoo, Kim, Jinkyung Jenny, Choe, Ja Young (Jacey), Kim, Heather (Markham)

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The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas von Hwang, Jinsoo, Choe, Ja Young (Jacey), Kim, Heather Markham, Kim, Jinkyung Jenny

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