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  1. 1
    Anti-counterfeiting advertisements for luxury brands in the post pandemic era: Roles of message type, visual presentation mode, and self-construal

    Anti-counterfeiting advertisements for luxury brands in the post pandemic era: Roles of message type, visual presentation mode, and self-construal von Ryu, Gangseog, Kim, Boha, Park, Kikyoung


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  2. 2
    Effects of Product Number and Brand Breadth on the Evaluations of an Extended Product

    Effects of Product Number and Brand Breadth on the Evaluations of an Extended Product von Yeu, Minsun, Yuk, Hyeyeon, Kim, Boha, Yoo, Jung-Hyun, Cho, Seong Wan, Yeo, Junsang, Park, Chan Su

    Veröffentlicht in Asia Marketing Journal (Online)

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