Sustainable Consumption: Opportunities for Consumer Research and Public Policy von Prothero, Andrea, Dobscha, Susan, Freund, Jim, Kilbourne, William E., Luchs, Michael G., Ozanne, Lucie K., Thøgersen, John

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STIRPAT for marketing: An introduction, expansion, and suggestions for future use von Kilbourne, William E., Thyroff, Anastasia

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Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora von Mittelstaedt, John D., Kilbourne, William E., Mittelstaedt, Robert A.

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Sustainability as Megatrend: Two Schools of Macromarketing Thought von Mittelstaedt, John D., Shultz, Clifford J., Kilbourne, William E., Peterson, Mark

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Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars von Mittelstaedt, John D., Kilbourne, William E., Shultz, Clifford J.

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Materialism and its relationship to individual values von Kilbourne, William E., LaForge, Mary C.

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Theorizing materialism through the Institutional Analysis and Development framework von Kilbourne, William E., Dorsch, Michael J., Thyroff, Anastasia

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Understanding pro-environmental intentions through growth, competitiveness, and concern von Thyroff, Anastasia E., Kilbourne, William E.

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Facing the Challenge of Sustainability in a Changing World: An Introduction to the Special Issue von Kilbourne, William E.

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The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help? von Kilbourne, William E., Carlson, Les

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The role of the dominant social paradigm in environmental attitudes: a multinational examination von Kilbourne, William E, Beckmann, Suzanne C, Thelen, Eva

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Environmental Attitudes and their Relation to the Dominant Social Paradigm Among University Students In New Zealand and Australia von Kilbourne, William E., Polonsky, Michael J.

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Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship von Thyroff, Anastasia, Kilbourne, William E.

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Sustainable Communication and the Dominant Social Paradigm: Can They Be Integrated? von Kilbourne, William E.

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Globalization and Development: An Expanded Macromarketing View von Kilbourne, William E.

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The applicability of SERVQUAL in cross-national measurements of health-care quality von Kilbourne, William E, Duffy, Jo Ann, Duffy, Michael, Giarchi, George

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How Macro Should Macromarketing Be? von Kilbourne, William E.

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The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test von Kilbourne, William E., Dorsch, Michael J., McDonagh, Pierre, Urien, Bertrand, Prothero, Andrea, Grünhagen, Marko, Jay Polonsky, Michael, Marshall, David, Foley, Janice, Bradshaw, Alan

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Special Issue on Environmental Sustainability: Journal of Macromarketing June, 2010 von Kilbourne, William E.

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The Role of the Dominant Social Paradigm in the Quality of Life/Environmental Interface von Kilbourne, William E.

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