General Motors Optimizes Vehicle Content for Customer Value and Profitability von Wu-Smith, Peiling, Keenan, Philip T., Owen, Jonathan H., Norton, Andrew, Kamm, Kelly, Schumacher, Kathryn M., Fenyes, Peter, Kiggins, Don, Konkel, Philip W., Rosen, William, Schmitter, Kurt, Sheremet, Sharon, Yochim, Laura

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