Market Orientation and Organizational Performance in Not-for-Profit Hospitals von Bhuian, Shahid, Kiecker, Pamela, Wood, Van R

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The perfect gift card: An exploration of teenagers' gift card associations von Tuten, Tracy L., Kiecker, Pamela

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Using key informant insights as a foundation for e-retailing theory development von Cowles, Deborah L., Kiecker, Pamela, Little, Michael W.

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Social responsibility and personal success: A research note von Hunt, Shelby D, Kiecker, Pamela L, Chonko, Lawrence B

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Origin Information and Retail Sales of Wine von Duhan, Dale F, Kiecker, Pamela L, Areni, Charles S, Guerrero, Cari

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Toward an understanding of the distraction construct in marketing von Nelson, James E., Duncan, Calvin P., Kiecker, Pamela L.

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Point-of-Purchase Displays, Product Organization, and Brand Purchase Likelihoods von Areni, C. S., Duhan, D. F., Kiecker, P.

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Gender, income differences, and marketing: Examining the “earnings gap” in three areas of marketing von Kiecker, Pamela L, Hunt, Shelby D, Chonko, Lawrence B

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Is it better to give than to receive? Exploring gender differences in the meaning of memorable gifts von Areni, Charles S., Kiecker, Pamela, Palan, Kay M.

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Using key informant insights as a foundation for e-tailing theory development von Cowles, Deborah L, Kiecker, Pamela, Little, Michael W

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Point-of-purchanse displays, product organization, and brand purchase likelihoods von Areni, Charles S, Duhan, Dale F, Kiecker, Pamela

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Reexamining Masculinity, Femininity, and Gender Identity Scales von Palan, Kay M., Areni, Charles S., Kiecker, Pamela

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Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts von Kiecker, Pamela, Palan, Kay M., Areni, Charles S.

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Marketing Research Interviewers and Their Perceived Necessity of Moral Compromise von Nelson, J. E., Kiecker, P. L.

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Reexamining Masculinity, Femininity,and Gender Identity Scales von PALAN, Kay M, Areni, Charles S, Kiecker, Pamela

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Is It Better to Give than to Receive? Exploring Gender Differences in the Meaning of Memorable Gifts: ABSTRACT von Areni, Charles S, Kiecker, Pamela, Palan, Kay M

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A Model for Controlling Social Desirability Bias by Direct and Indirect Questioning von Jo, Myung-Soo, Nelson, James E., Kiecker, Pamela

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Tax practitioner ethics: An empirical investigation of organizational consequences von Burns, Jane O, Kiecker, Pamela

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Predicting Buyers' Selection of Interpersonal Sources: The Role of Strong Ties and Weak Ties von Kiecker, Pamela, Hartman, Cathy L

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Is Price a Signal of Service Quality? Challenging Conventional Wisdom in the Health Care Industry von McClure, Nancy Ryan, Kiecker, Pamela, Wood, Van R.

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