The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands von Husain, Rehan, Ahmad, Amna, Khan, Bilal Mustafa

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The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media von Husain, Rehan, Ahmad, Amna, Khan, Bilal Mustafa

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Mediating Role of Cultural Influence Between Green Value Consciousness and Purchase Intention Towards Herbal Skin Care Products von Dr. Shamsher Singh, Amit Grover, Dr. Bilal Mustafa Khan

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Importance of ‘brand loyalty, brand awareness and perceived quality parameters’ in building brand equity in the Indian pharmaceutical industry von Panchal, Sanjeev Kumar, Khan, Bilal Mustafa, Ramesh, S

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An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category von Shariq, Mohammad, Khan, Bilal Mustafa, Rizvi, Aftab Haider

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The Role of Social Media Communication in Brand Equity Creation: An Empirical Study von Alam, Mohd Sarwar, Khan, Bilal Mustafa

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Selecting an Advertising Agency: A Multi-Criteria Decision Making Approach von Faisal, Mohd. Nishat, Khan, Bilal Mustafa

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Effect of Humorous Advertising on Brand Recognition von Khan, Bilal Mustafa, Khan, Saima

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Finding Congruence Between Sensation Seeking, Brand Personality and Purchase Intention: An Empirical Study von Farhat, Reshma, Khan, Bilal Mustafa, Khan, Ahmad Faraz

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Federated Learning for Digital Twin-Based Vehicular Networks: Architecture and Challenges von Khan, Latif U., Mustafa, Ehzaz, Shuja, Junaid, Rehman, Faisal, Bilal, Kashif, Han, Zhu, Hong, Choong Seon

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Reinforcement learning for intelligent online computation offloading in wireless powered edge networks von Mustafa, Ehzaz, Shuja, Junaid, Bilal, Kashif, Mustafa, Saad, Maqsood, Tahir, Rehman, Faisal, Khan, Atta ur Rehman

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Improving functional properties of PVA/starch-based films as active and intelligent food packaging by incorporating propolis and anthocyanin von Mustafa, Pakeeza, Niazi, Muhammad Bilal Khan, Jahan, Zaib, Rafiq, Sikander, Ahmad, Tahir, Sikander, Umair, Javaid, Farhan

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Next-Generation Security: Detecting Suspicious Liquids Through Software Defined Radio Frequency Sensing and Machine Learning von Daud, Ahmad, Khan, Muhammad Bilal, Khattak, Abdul Basit, Tanoli, Shujaat Ali Khan, Mustafa, Ali, Rehman, Mubashir, Lopez, Onel L. A.

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Effect of silver (Ag) ions irradiation on the structural, optical and photovoltaic properties of Mn doped TiO2 thin films based dye sensitized solar cells von Khan, M.I., Mehmood, Bilal, Mustafa, Ghulam M., Humaiyoun, Khunsa, Alwadai, Norah, Almuqrin, AlJawhara H., Albalawi, Hind, Iqbal, Munawar

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Application of conventional and modified cloud point extraction for simultaneous enrichment of cadmium, lead and copper in lake water and fish muscles von Bilal, Muhammad, Kazi, Tasneem G., Afridi, Hassan I., Arain, Mohammad Balal, Baig, Jameel A., Khan, Mustafa, Khan, Naeemullah

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Application of modified cloud point extraction method for the chromium speciation in artificial saliva extracts of different snuff products von Akhtar, Asma, Kazi, Tasneem Gul, Afridi, Hassan Imran, Khan, Mustafa, Bilal, Muhammad, Khan, Noman

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Non-Contact Smart Sensing of Physical Activities during Quarantine Period Using SDR Technology von Khan, Muhammad Bilal, Mustafa, Ali, Rehman, Mubashir, AbuAli, Najah Abed, Yuan, Chang, Yang, Xiaodong, Shah, Fiaz Hussain, Abbasi, Qammer H

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Techno-economic sustainability assessment for bio-hydrogen production based on hybrid blend of biomass: A simulation study von Muhammad Mustafa Rizvi, Syed, kazmi, Bilal, Ali Ammar Taqvi, Syed, Mobeen Khan, Mahwish, Zabiri, Haslinda, Qadir, Danial, Metwally, Ahmed Sayed M.

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Application of ultrasonically modified cloud point extraction method for simultaneous enrichment of cadmium and lead in sera of different types of gallstone patients von Khan, Mustafa, Kazi, Tasneem Gul, Afridi, Hasan Imran, Bilal, Muhammad, Akhtar, Asma, Ullah, Naeem, Khan, Sabir, Talpur, Sehrish

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Maximizing Solar Share in Robust System Spinning Reserve-Constrained Economic Operation of Hybrid Power Systems von Saeed, Rana Muhammad Musharraf, Khan, Naveed Ahmed, Shakir, Mustafa, Sidhu, Guftaar Ahmad Sardar, Awan, Ahmed Bilal, Baseer, Mohammad Abdul

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