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  1. 1
    Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023)

    Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023) von Zheng, Chuan, Khamarudin, Munirah, Ahmad, Azanin


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    Female consumer entrepreneurship in Asia: capabilities for micro-entrepreneurial success and the role of coaching and training

    Female consumer entrepreneurship in Asia: capabilities for micro-entrepreneurial success and the role of coaching and training von Arshad, Darwina, Hodgkinson, Ian R., Hughes, Paul, Khamarudin, Munirah, Arshad, Muhammad Zulqarnain, Bari, Adibah


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