Introducing Professional and Career Development Skills in the Marketing Curriculum von Kelley, Craig A., Bridges, Claudia

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Assessing the Trends and Challenges of Teaching Marketing Abroad: A Delphi Approach von Kelley, Craig A.

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Mastering the Art of Teaching: Pursuing Excellence in a New Millennium von Smart, Denise T., Kelley, Craig A., Conant, Jeffrey S.

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Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated von Smart, Denise T., Kelley, Craig A., Conant, Jeffrey S.

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Linking Faculty Development to the Business School's Mission von Legorreta, Leonardo, Kelley, Craig A., Sablynski, Chris J.

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Transforming the Marketing Curriculum Using Problem-Based Learning: A Case Study von Wee, Lynda Keng-Neo, Alexandria, Megan, Kek, Yih-Chyn, Kelley, Craig A.

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An investigation of consumer product warranties as market signals of product reliability von Kelley, Craig A

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A Review of Assessment of Student Learning Programs at AACSB Schools: A Dean's Perspective von Kelley, Craig, Tong, Pingsheng, Choi, Beom-Joon

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Marketing and Consumer Identity in Multicultural America

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Brand Leadership: Building Assets in the Information Society

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Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions von Kelley, Craig A., Gaedeke, Ralph M.

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Educating Marketing Students in the Art of Business Etiquette von Kelley, Craig A.

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AN EXPLORATORY STUDY OF STUDENT LEARNING ASSESSMENT IN MARKETING PROGRAMS von Choi, Beomjoon, Tong, Pingsheng, Kelley, Craig A

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Introducing Antitrust in the Basic Marketing Course von Kelley, Craig A.

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An Analysis Of The Proposed Retail Competition Enforcement Act von Kelley, Craig A.

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Master Teaching Revisited Pursuing Excellence from the Students' Perspective von Kelley, Craig A., Conant, Jeffrey S., Smart, Denise T.

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Extended Warranties: Consumer and Manufacturer Perceptions von KELLEY, CRAIG A., CONANT, JEFFREY S.

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The use of vivid stimuli to enhance comprehension of the content of product warning messages von KELLEY, CRAIG A., GAIDIS, WILLIAM C., REINGEN, PETER H.

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Master Teaching: Pursuing Excellence in Marketing Education von Conant, Jeffrey S., Smart, Denise T., Kelley, Craig A.

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The Editor’s Corner von Kelley, Craig A.

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