Social media integration: An opportunity for SMEs sustainability von Bruce, Emmanuel, Keelson, Solomon, Amoah, John, Egala, Sulemana Bankuoru

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Retail mix and retail image amongst women: the mediating role of employee attitude von Dzogbenuku, Robert, Keelson, Solomon, Amoako, George Kofi, Gabrah, Antoinette Yaa Benewaa

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Online brand community and consumer brand trust: Analysis from Czech millennials von Amoah, John, Jibril, Abdul Bashiru, Egala, Sulemana Bankuoru, Keelson, Solomon A

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The influence of lecturer non-verbal cues on student perceptions of teaching quality: the role of gender and age von Abekah Keelson, Solomon, Odei Addo, Jacob, Dodor, Ann

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Driving factors to competitive sustainability of SMEs in the tourism sector: An introspective analysis von Amoah, John, Egala, Sulemana Bankuoru, Keelson, Solomon, Bruce, Emmanuel, Dziwornu, Raymond, Duah, Frank Agyemang

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The impact of patient engagement on service quality and customer well-being: an introspective analysis from the healthcare providers’ perspective von Keelson, Solomon Abekah, Addo, Jacob Odei, Amoah, John

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Road transport infrastructure and supply chain asset management: evidence from manufacturing firms in the Sub-Saharan African market von Peprah Adu, James, Dorasamy, Nirmala, Keelson, Solomon Abekah

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Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory von Keelson, Solomon A., Bruce, Emmanuel, Egala, Sulemana Bankuoru, Amoah, John, Bashiru Jibril, Abdul

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The Influence of Market Competition on SMEs’ Performance in Emerging Economies: Does Process Innovation Moderate the Relationship? von Keelson, Solomon Abekah, Cug, Juraj, Amoah, John, Petrakova, Zora, Addo, Jacob Odei, Jibril, Abdul Bashiru

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Marketing and entrepreneurial success in emerging markets: the nexus von Dzogbenuku, Robert Kwame, Keelson, Solomon Abekah

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SUSTAINABLE SOLOPRENEURSHIP PRACTICES: THE ROLE OF GENDER von Keelson, Solomon Abekah, Padi, Abigail

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MODERATING ROLE OF THE MEDIA IN CELEBRITY ENDORSEMENT AND PRODUCT ADOPTION von Odei Addo, Jacob, Keelson, Solomon Abekah

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Leveraging Social Media For Enhanced Profitability and Growth: Evidence From Small and Medium Scale Enterprises (SMEs) in Ghana von Padi, Abigail, Musah, Alhassan, Keelson, Solomon Abekah, Adjei, Linda

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Students Awareness of Green Consumer Behaviour and Sustainable Environment in Ghana: Using OpenBugs von Keelson, Solomon Abekah, Johnson, Joseph Ahinful

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The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants von Isaac, Nanekum, Keelson, Solomon Abekah, Yiadom, Elizabeth Boakye

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THE IMPACT OF PROCUREMENT TRAINING ON PROCUREMENT PROCESS EFFICIENCY AND ORGANIZATIONAL PERFORMANCE: A PLS-SEM ANALYSIS von Dadzie, Eric Boafo, Amoah, John, Egala, Sulemana Bankuoru, Keelson, Solomon Abekah, Bashrisu, Abdul Jibril

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The Mediating Role of Employee Factor in the Relationship between Sensory Marketing and Economic Performance of Ghana’s Foodservice Sector von Nanekum, Isaac, Solomon, Abekah Keelson

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The role of informal commodity traders association in the marketing of farm products in selected rural markets in Ghana von Solomon, Abekah Keelson, Isaac, Nanekum

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IMPROVING THE SERVICE QUALITY OF HEALTHCARE IN GHANA: The Role of Locum Nursing von A., Keelson, Solomon, Dodor, Ann

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Customer satisfaction in the marketing of electricity in Ghana: A case study of western region von Keelson, Solomon Abekah, Aboagye, Philomena, Jacon, Odei Addo

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