The appeals and level of involvement influencing purchasing decision von Matušínská, Kateřina, Stoklasa, Michal

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Consumer Perception of Regional Brands in Czechia in 2021 von Stoklasa, Michal, Matušínská, Kateřina

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ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS von Matušínská, Kateřina, Stoklasa, Michal

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Brand Meaning for Consumers From Dissimilar Generations von Braciníková, Veronika, Matušínská, Kateřina

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The State of Strategic Marketing Application in Czech Small and Medium-Sized Enterprises von Kateřina Matušínská, Michal Stoklasa

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Czech Singles in the Market of Services von Klepek, Martin, Matušínská, Kateřina

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Fluence of Product Leaflets on Purchasing Behaviour in Times of Crisis von Starzyczná, Halina, Stoklasa, Michal, Matušínská, Kateřina

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Marketing communication effects on the specific segment of Czech singles von Klepek, Martin, Matušínská, Kateřina

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The State of Strategic Marketing Application in Czech Small and Medium-Sized Enterprises von Matušínská, Kateřina, Stoklasa, Michal

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Corporate Image of Banks from the Generation Y Perspective von Braciníková, Veronika, Matušínskáą, Kateřina

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SEGMENTING OF CZECH MILLENNIALS BY CHOSEN FACTORS IN RELATION TO MOBILE PHONE USAGE BEHAVIOUR von Braciníková, Veronika, Matušínská, Kateřina

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Clustering of Millennials by Brand Perceptions in Relation to Demographic Factors von Braciníková, Veronika, Matušínská, Kateřina

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Millennials as Digital Media Users von Braciníková, Veronika, Matušínská, Kateřina

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Marketing Approach to Consumers 50 + In the Czech Republic von Katerina Matusínská

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Perceptions of Czech Millennials’ media consumption and communication means von Braciníková, Veronika, Matušínská, Kateřina

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DOES BUYING BEHAVIOUR AFFECT HOW PERSUASIVE CERTAIN MARKETING COMMUNICATION TOOLS ARE? CASE OF CZECH SINGLE-LIVING CONSUMERS von Klepek, Martin, Matušínská, Kateřina

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Rational and emotional aspects of consumer behaviour von Matušínská, Kateřina, Zapletalová, Šárka

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MARKETING COMMUNICATION OF BRAND IN THE FINANCIAL SERVICES BUYING PROCESS von Braciníková, Veronika, Matušínská, Kateřina

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ASPEKTY MARKETINGOVÉ KOMUNIKACE VYSOKÉ ŠKOLY VZHLEDEM K ZÍSKANÍ NOVÝCH ZÁKAZNÍKŮ von Vařtíková, Miroslava, Matušínská, Kateřina, Vaněk, Jindřich

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MARKETING MIX OF FINANCIAL SERVICES FROM THE CUSTOMERS PERSPECTIVE von Braciníková, Veronika, Matušínská, Kateřina

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