Is Nestlé a Lady? The Feminine Brand Name Advantage von Pogacar, Ruth, Angle, Justin, Lowrey, Tina M., Shrum, L. J., Kardes, Frank R.

Volltext

The reference dependence roots of inaction inertia: A query theory account von Pogacar, Ruth, Brigden, Neil, Plant, Emily, Kardes, Frank R, Kellaris, James

Volltext

How Naive Theories Drive Opposing Inferences from the Same Information von Deval, Hélène, Mantel, Susan P., Kardes, Frank R., Posavac, Steven S.

Volltext

The influence of positive affect on sensitivity to important omissions von Mantel, Susan P., Montag-Smit, Tamara, Kardes, Frank R., Barchetti, Alberto

Volltext

Toward a Clinical Consumer Psychology von Posavac, Steven S., Posavac, Heidi D., Gaffney, Donald R., Kardes, Frank R.

Volltext

self-control consequences of political ideology von Clarkson, Joshua J, John R. Chambers, Edward R. Hirt, Ashley S. Otto, Frank R. Kardes, Christopher Leone

Volltext

Consumer Inference: A Review of Processes, Bases, and Judgment Contexts von Kardes, Frank R., Posavac, Steven S., Cronley, Maria L.

Volltext

Handbook of Research Methods in Consumer Psychology von Kardes, Frank, Herr, Paul M, Schwarz, Norbert

Volltext

The benefits of deciding now and not later: The influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral von Hernandez, Jose Mauro C, Filho, Murilo Carrazedo M. Costa, Gaffney, Donald R, Kardes, Frank R

Volltext

Special fonts: The competing roles of difficulty and uniqueness in consumer inference von Wu, Ruomeng, Han, Xiaoqi, Kardes, Frank R.

Volltext

The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption von Sundar, Aparna, Kardes, Frank R.

Volltext

The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes von Grewal, Rajdeep, Mehta, Raj, Kardes, Frank R.

Volltext

The Role of Customer Gratitude in Relationship Marketing von Palmatier, Robert W., Jarvis, Cheryl Burke, Bechkoff, Jennifer R., Kardes, Frank R.

Volltext

The Role of Selective Information Processing in Price‐Quality Inference von Kardes, Frank R., Cronley, Maria L., Kellaris, James J., Posavac, Steven S.

Volltext

Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores von Givi, Julian, Grossman, Daniel M., Kardes, Frank R.

Volltext

Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels von Sundar, Aparna, Cao, Edita, Wu, Ruomeng, Kardes, Frank R.

Volltext

Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands von Kardes, Frank R., Cronley, Maria L., Kim, John

Volltext

On the robustness of the brand positivity effect: Is impulsivity a moderator of overly favorable judgments and choices of focal options? von Posavac, Steven S., Gaffney, Donald R., Kardes, Frank R.

Volltext

The Role of Direction of Comparison, Attribute‐Based Processing, and Attitude‐Based Processing in Consumer Preference von Mantel, Susan Powell, Kardes, Frank R.

Volltext

The Utility of Clinical Psychology Concepts for Judgment and Decision-Making Research: The Case of Histrionic Features von Posavac, Steven S., Kardes, Frank R., Posavac, Heidi D., Gaffney, Donald R.

Volltext