Marketing Analytics for Data-Rich Environments von Wedel, Michel, Kannan, P.K.

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Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales von Gu, Xian, Zhang, Xiaoxi, Kannan, P.K.

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Emerging technologies and analytics for a new era of value-centered marketing in healthcare von Agarwal, Ritu, Dugas, Michelle, Gao, Guodong (Gordon), Kannan, P. K.

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Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity von Camacho, Nuno, Nam, Hyoryung, Kannan, P.K., Stremersch, Stefan

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The impact of Covid-19 on customer journeys: implications for interactive marketing von Kannan, P.K, Kulkarni, Gauri

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Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment von LI, HONGSHUANG (ALICE), KANNAN, P.K.

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Identifying Market Structure: A Deep Network Representation Learning of Social Engagement von Yang, Yi, Zhang, Kunpeng, Kannan, P.K.

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Attribution Strategies and Return on Keyword Investment in Paid Search Advertising von Li, Hongshuang (Alice), Kannan, P. K., Viswanathan, Siva, Pani, Abhishek

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Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys von Nam, Hyoryung, Kannan, P.K.

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Selling the Premium in Freemium von Gu, Xian, Kannan, P.K., Ma, Liye

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Device Switching in Online Purchasing: Examining the Strategic Contingencies von de Haan, Evert, Kannan, P.K., Verhoef, Peter C., Wiesel, Thorsten

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The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase von Gu, Xian, Kannan, P.K.

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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior von Kumar, Ashish, Bezawada, Ram, Rishika, Rishika, Janakiraman, Ramkumar, Kannan, P. K.

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Using online search data to forecast new product sales von Kulkarni, Gauri, Kannan, P.K., Moe, Wendy

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Bio-fabrication of porous magnetic Chitosan/Fe3O4 nanocomposite using Azolla pinnata for removal of chromium – Parametric effects, surface characterization and kinetics von Sarojini, G., Kannan, P., Rajamohan, Natarajan, Rajasimman, Manivasagan

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Applying both biochar and phosphobacteria enhances Vigna mungo L. growth and yield in acid soils by increasing soil pH, moisture content, microbial growth and P availability von P., Kannan, M., Paramasivan, S., Marimuthu, C., Swaminathan, Bose, Jayakumar

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Combination of 3D printing and injection molding: Overmolding and overprinting von Boros, R., Kannan Rajamani, P., Kovacs, J. G.

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Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels von Lim, Joon Ho, Rishika, Rishika, Janakiraman, Ramkumar, Kannan, P.K.

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Optimal Design of Free Samples for Digital Products and Services von Li, Hongshuang (Alice), Jain, Sanjay, Kannan, P.K.

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Branded Apps and Their Impact on Firm Value: A Design Perspective von Boyd, D. Eric, Kannan, P. K., Slotegraaf, Rebecca J.

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