An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing von Sahni, Navdeep S., Narayanan, Sridhar, Kalyanam, Kirthi

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Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach von Narayanan, Sridhar, Kalyanam, Kirthi

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Free Riding and Conflict in Hybrid Shopping Environments: Implications for Retailers, Manufacturers, and Regulators von Kalyanam, Kirthi, Tsay, Andy A.

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Deconstructing Each Item's Category Contribution von Kalyanam, Kirthi, Borle, Sharad, Boatwright, Peter

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How Technology is Changing Retail von Shankar, Venkatesh, Kalyanam, Kirthi, Setia, Pankaj, Golmohammadi, Alireza, Tirunillai, Seshadri, Douglass, Tom, Hennessey, John, Bull, J.S., Waddoups, Rand

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Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement von Shi, Savannah Wei, Kalyanam, Kirthi

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EXPRESS: The Impact of App Crashes on Consumer Engagement von Shi, Savannah Wei, Lee, Seoungwoo, Kalyanam, Kirthi, Wedel, Michel

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The roles of multiple channels in predicting website visits and purchases: Engagers versus closers von Goić, Marcel, Jerath, Kinshuk, Kalyanam, Kirthi

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Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs von Kalyanam, Kirthi, Lenk, Peter, Rhee, Eddie

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Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com von Kalyanam, Kirthi, McAteer, John, Marek, Jonathan, Hodges, James, Lin, Lifeng

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From Volume to Value: Managing the Value-Add Reseller Channel at Cisco Systems von Kalyanam, Kirthi, Brar, Surinder

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Strategic Online and Offline Retail Pricing: A Review and Research Agenda von Grewal, Dhruv, Janakiraman, Ramkumar, Kalyanam, Kirthi, Kannan, P.K., Ratchford, Brian, Song, Reo, Tolerico, Stephen

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From Volume to Value: Managing the Value-Added Resellers Channel at Cisco Systems von Kalyanam, Kirthi, Brar, Surinder

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The E-Marketing Mix: A Contribution of the E-Tailing Wars von Kalyanam, Kirthi, McIntyre, Shelby

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Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo von Kalyanam, Kirthi, McIntyre, Shelby, Masonis, J. Todd

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A decision support system for vendor managed inventory von Achabal, Dale D., McIntyre, Shelby H., Smith, Stephen A., Kalyanam, Kirthi

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Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach von Kalyanam, Kirthi

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Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach von Kalyanam, Kirthi, Shively, Thomas S.

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Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach: Abstract von Kalyanam, Kirthi

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Article not available electronically von Kalyanam, Kirthi, McIntyre, Shelby

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