Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China von Zhang, Wanqing, Chintagunta, Pradeep K., Kalwani, Manohar U.

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Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan von Lin, Hsin-Chen, Kalwani, Manohar U.

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See your doctor: the impact of direct-to-consumer advertising on patients with different affliction levels von Liu, Qiang, Liu, Hongju, Kalwani, Manohar

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Monitoring the Dynamics of Brand Equity Using Store-Level Data von Sriram, S, Balachander, Subramanian, Kalwani, Manohar U

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Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets von Min, Sungwook, Kalwani, Manohar U., Robinson, William T.

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Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable von Sriram, S, Kalwani, Manohar U

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Monitoring the Dynamics of Brand Equity Using Store-Level Data von Sriram, S., Balachander, Subramanian, Kalwani, Manohar U.

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The Impact of Waiting Time Guarantees on Customers' Waiting Experiences von Kumar, Piyush, Kalwani, Manohar U, Dada, Maqbool

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The Role of Bonus Pay in Salesforce Compensation Plans von Joseph, Kissan, Kalwani, Manohar U.

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A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior von (Deanna) Wang, Hui-ming, Kalwani, Manohar U., Akçura, Tolga

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Consumer Price and Promotion Expectations: An Experimental Study von Kalwani, Manohar U., Yim, Chi Kin

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Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets von Min, Sungwook, Kalwani, Manohar U., Robinson, William T.

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Survival Determinants for Online Retailers von Nikolaeva, Ralitza, Kalwani, Manohar U, Robinson, William T, Sriram, S

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Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms? von Kalwani, Manohar U., Narayandas, Narakesari

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Selecting Product Development Projects: Pioneering versus Incremental Innovation Strategies von Ali, Abdul, Kalwani, Manohar U, Kovenock, Dan

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A Price Expectations Model of Customer Brand Choice von Kalwani, Manohar U., Yim, Chi Kin, Rinne, Heikki J., Sugita, Yoshi

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The Impact of Environmental Uncertainty on the Design of Salesforce Compensation Plans von Joseph, Kissan, Kalwani, Manohar U.

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Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms? von Kalwani, Manohar U., Narayandas, Narakesari

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COMPONENTS DEVIATION DETERMINATIONS von Ghosh, Abhishek, Kalwani, Manohar Lal

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IMAGE RENDERING BASED ON LOCATION IDENTIFIERS von Ghosh, Abhishek, Kalwani, Manohar Lal

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