Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors von Srivastava, Vartika, Kalro, Arti D.

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Private label brands in an emerging economy: an exploratory study in India von Sarkar, Siddhartha, Sharma, Dinesh, Kalro, Arti D

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Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis von Ribeiro, Dahlia Allwyn, Kalro, Arti D.

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Consumer well‐being—A systematic literature review and research agenda using TCCM framework von Bhardwaj, Priya, Kalro, Arti D.

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Online decision aids: the role of decision-making styles and decision-making stages von Virdi, Preeti, Kalro, Arti D, Sharma, Dinesh

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Environmental disclosure by Indian companies: an empirical study von Prasad, Mousami, Mishra, Trupti, Kalro, Arti D.

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Consumer acceptance of social recommender systems in India von Virdi, Preeti, Kalro, Arti D, Sharma, Dinesh

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Beyond stars: role of discrete emotions on online consumer review helpfulness von Srivastava, Vartika, Kalro, Arti D., Raizada, Gaurav, Sharma, Dinesh

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Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appeal von Kulkarni, Kalpak K, Kalro, Arti D, Sharma, Dinesh

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The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements von Kulkarni, Kalpak K., Kalro, Arti D., Sharma, Dinesh

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Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study von Raichur, Vishwas G., Sharma, Dinesh, Kalro, Arti D.

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A comprehensive framework of brand name classification von Arora, Sunny, Kalro, Arti D, Sharma, Dinesh

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The ad format-strategy effect on comparative advertising effectiveness von Kalro, Arti D., Sivakumaran, Bharadhwaj, Marathe, Rahul R.

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Environmental claims in Indian print advertising: an empirical study and policy recommendation von Prasad, Mousami, Mishra, Trupti, Kalro, Arti D, Bapat, Varadraj

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Direct or indirect comparative ads: The moderating role of information processing modes von Kalro, Arti D., Sivakumaran, Bharadhwaj, Marathe, Rahul R.

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A typology of viral ad sharers using sentiment analysis von Kulkarni, Kalpak K., Kalro, Arti D., Sharma, Dinesh, Sharma, Piyush

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Comparative Advertising in India: A Content Analysis of English Print Advertisements von Kalro, Arti D., Sivakumaran, Bharadhwaj, Marathe, Rahul R.

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MOTIVATIONS AND OUTCOMES OF SEEKING ONLINE CONSUMER REVIEWS: A LITERATURE SYNTHESIS von Srivastava, Vartika, Kalro, Arti D

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Consumers’ Reactions to Price Imitations by Private Labels with Sub-branding Strategy von Sarkar, Siddhartha, Kalro, Arti D., Sharma, Dinesh

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