Toll-like receptors in the pathogenesis of neuroinflammation von Kumar, V.

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Toll-like receptors in sepsis-associated cytokine storm and their endogenous negative regulators as future immunomodulatory targets von Kumar, V.

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Transformative Marketing: The Next 20 Years von Kumar, V.

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Targeting macrophage immunometabolism: Dawn in the darkness of sepsis von Kumar, V.

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Competitive Advantage Through Engagement von KUMAR, V., PANSARI, ANITA

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Customer engagement: the construct, antecedents, and consequences von Pansari, Anita, Kumar, V.

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Creating Enduring Customer Value von Kumar, V., Reinartz, Werner

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Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For von Kumar, V.

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T cells and their immunometabolism: A novel way to understanding sepsis immunopathogenesis and future therapeutics von Kumar, V.

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A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation von Kumar, V.

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Robotics for Customer Service: A Useful Complement or an Ultimate Substitute? von Xiao, Li, Kumar, V.

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Understanding the complexities of SARS-CoV2 infection and its immunology: A road to immune-based therapeutics von Kumar, V.

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CRISPR-Cas9 mediated genome editing of drought and salt tolerance (OsDST) gene in indica mega rice cultivar MTU1010 von Santosh Kumar, V. V., Verma, Rakesh Kumar, Yadav, Shashank Kumar, Yadav, Pragya, Watts, Archana, Rao, M. V., Chinnusamy, Viswanathan

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Possible Neuroprotective Mechanisms of Physical Exercise in Neurodegeneration von Mahalakshmi, B., Maurya, Nancy, Lee, Shin-Da, Kumar, V. Bharath

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A strategic framework for a profitable business model in the sharing economy von Kumar, V., Lahiri, Avishek, Dogan, Orhan Bahadir

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Influence of new-age technologies on marketing: A research agenda von Kumar, V., Ramachandran, Divya, Kumar, Binay

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Inflammation research sails through the sea of immunology to reach immunometabolism von Kumar, V.

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Dendritic cells in sepsis: Potential immunoregulatory cells with therapeutic potential von Kumar, V.

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Integrating Theory and Practice in Marketing von Kumar, V.

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Innate lymphoid cell and adaptive immune cell cross‐talk: A talk meant not to forget von Kumar, V

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