Corporate brand effects in brand alliances von Voss, Kevin E., Mohan, Mayoor

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Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude von Voss, Kevin E., Spangenberg, Eric R., Grohmann, Bianca

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Brand identification, cause-brand alliances and perceived cause controversy von Vahdati, Yasamin, Voss, Kevin E

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An Alternative Approach to the Measurement of Emotional Attachment von Jiménez, Fernando R., Voss, Kevin E.

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Integrating reciprocity into a social exchange model of inter-firm B2B relationships von Voss, Kevin E, Tanner, Emily C, Mohan, Mayoor, Lee, Yong-Ki, Kim, Hong Keun

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A model of consumer's retail atmosphere perceptions von Rayburn, Steven W., Voss, Kevin E.

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Managerial disposition and front-end innovation success von Mohan, Mayoor, Voss, Kevin E., Jiménez, Fernando R.

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Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat von Liu, Richie L., Sprott, David E., Spangenberg, Eric R., Czellar, Sandor, Voss, Kevin E.

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A proposed procedure for construct definition in marketing von Gilliam, David A, Voss, Kevin

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Conjunctionitis: a call for clarity in construct definitions von Voss, Kevin E, Zablah, Alex R, Huang, Yu-Shan (Sandy), Chakraborty, Goutam

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Role Stressors and Retail Performance: The Role of Perceived Competitive Climate von Arnold, Todd, Flaherty, Karen E., Voss, Kevin E., Mowen, John C.

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On building better construct measures: Implications of a general hierarchical model von Mowen, John C., Voss, Kevin E.

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Corporate brands as brand allies von Mohan, Mayoor, Voss, Kevin E, Jiménez, Fernando R, Gammoh, Bashar S

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Voss wins the Presidency! A commentary essay on “Predicting elections from biographical information about candidates: A test of the index method” von Voss, Kevin E.

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Alliance competence: The moderating role of valence of alliance experience von Gammoh, Bashar S., Voss, Kevin E.

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How does a Brand Ally Affect Consumer Evaluations of a Focal Brand? von Voss, Kevin E., Gammoh, Bashar S., Fang, Xiang

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A classification schema of co-production of goods: an open-systems perspective von Jiménez, Fernando R, Voss, Kevin E, Frankwick, Gary L

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Building brands through brand alliances: combining warranty information with a brand ally von Fang, Xiang, Gammoh, Bashar S, Voss, Kevin E

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Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance von Srivastava, Prashant, Yoo, Jaewon, Frankwick, Gary L., Voss, Kevin E.

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Consumer evaluation of brand alliance signals von Gammoh, Bashar S., Voss, Kevin E., Chakraborty, Goutam

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