Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief von Yan, Li, Keh, Hean Tat, Wang, Xiaoyu

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Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment von Keh, Hean Tat, Xie, Yi

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Perceptions of Culture in Multicultural Space: Joint Presentation of Images From Two Cultures Increases In-Group Attribution of Culture-Typical Characteristics von Chiu, Chi-yue, Mallorie, LeeAnn, Hean Tat Keh, Law, Wilbert

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The effects of entrepreneurial orientation and marketing information on the performance of SMEs von Keh, Hean Tat, Nguyen, Thi Tuyet Mai, Ng, Hwei Ping

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“Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice von Pang, Jun, Keh, Hean Tat, Li, Xiuping, Maheswaran, Durairaj

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Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter? von Torelli, Carlos J., Özsomer, Ayşegül, Carvalho, Sergio W., Keh, Hean Tat, Maehle, Natalia

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Touch vs. click: how computer interfaces polarize consumers’ evaluations von Wang, Xiaoyu, Keh, Hean Tat, Zhao, Hongrui, Ai, Yijie

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Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption von Yan, Li, Keh, Hean Tat, Chen, Jiemiao

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Lay Theories of Medicine and a Healthy Lifestyle von Wang, Wenbo, Keh, Hean Tat, Bolton, Lisa E.

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Retail productivity and scale economies at the firm level: a DEA approach von Keh, Hean Tat, Chu, Singfat

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The Differential Effects of Online Peer Review and Expert Review on Service Evaluations: The Roles of Confidence and Information Convergence von Keh, Hean Tat, Sun, Jin

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The road to consumer forgiveness is paved with money or apology? The roles of empathy and power in service recovery von Wei, Chuang, Liu, Maggie Wenjing, Keh, Hean Tat

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A re-examination of service standardization versus customization from the consumer’s perspective von Ding, Ying, Keh, Hean Tat

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Customer Reactions to Service Separation von Keh, Hean Tat, Pang, Jun

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Customer Reactions to Service Separation von Keh, Hean Tat, Pang, Jun

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Customer participation and well-being: the roles of service experience, customer empowerment and social support von Xie, Lishan, Li, Dongmei, Keh, Hean Tat

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I implement, they deliberate: The matching effects of point of view and mindset on consumer attitudes von Zhang, Jin, Xu, Xiaobing, Keh, Hean Tat

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Taming the Blame Game: Using Promotion Programs to Counter Product-Harm Crises von Xie, Yi, Keh, Hean Tat

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Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior von Keh, Hean Tat, Wang, Di, Yan, Li

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Handmade vs. machine-made: the effects of handmade gifts on social relationships von Fan, Xiaoming, Lai, Anqi, Keh, Hean Tat

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