A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence von Haenlein, Michael, Kaplan, Andreas

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Rulers of the world, unite! The challenges and opportunities of artificial intelligence von Kaplan, Andreas, Haenlein, Michael

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Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster von Kaplan, Andreas M., Haenlein, Michael

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A school is “a building that has four walls…with tomorrow inside”: Toward the reinvention of the business school von Kaplan, Andreas

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Users of the world, unite! The challenges and opportunities of Social Media von Kaplan, Andreas M., Haenlein, Michael

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Brave New World? On AI and the Management of Customer Relationships von Libai, Barak, Bart, Yakov, Gensler, Sonja, Hofacker, Charles F., Kaplan, Andreas, Kötterheinrich, Kim, Kroll, Eike Benjamin

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Social Media Metrics — A Framework and Guidelines for Managing Social Media von Peters, Kay, Chen, Yubo, Kaplan, Andreas M., Ognibeni, Björn, Pauwels, Koen

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If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 von Kaplan, Andreas M.

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Two hearts in three-quarter time: How to waltz the social media/viral marketing dance von Kaplan, Andreas M., Haenlein, Michael

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Guest Editorial: Business Ethics in the Era of Artificial Intelligence von Haenlein, Michael, Huang, Ming-Hui, Kaplan, Andreas

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The early bird catches the news: Nine things you should know about micro-blogging von Kaplan, Andreas M., Haenlein, Michael

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Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities von Kopalle, Praveen K., Gangwar, Manish, Kaplan, Andreas, Ramachandran, Divya, Reinartz, Werner, Rindfleisch, Aric

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The fairyland of Second Life: Virtual social worlds and how to use them von Kaplan, Andreas M., Haenlein, Michael

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Collaborative projects (social media application): About Wikipedia, the free encyclopedia von Kaplan, Andreas, Haenlein, Michael

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Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence von Kaplan, Andreas, Haenlein, Michael

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Toward a Parsimonious Definition of Traditional and Electronic Mass Customization von Kaplan, Andreas M., Haenlein, Michael

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Competition and strategy in higher education: Managing complexity and uncertainty von Pucciarelli, Francesca, Kaplan, Andreas

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The Britney Spears universe: Social media and viral marketing at its best von Kaplan, Andreas M., Haenlein, Michael

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European management and European business schools: Insights from the history of business schools von Kaplan, Andreas

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Artificial intelligence and robotics: Shaking up the business world and society at large von Haenlein, Michael, Kaplan, Andreas

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