Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity von Camacho, Nuno, Nam, Hyoryung, Kannan, P.K., Stremersch, Stefan

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Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment von LI, HONGSHUANG (ALICE), KANNAN, P.K.

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Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales von Gu, Xian, Zhang, Xiaoxi, Kannan, P.K.

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Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys von Nam, Hyoryung, Kannan, P.K.

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Emerging technologies and analytics for a new era of value-centered marketing in healthcare von Agarwal, Ritu, Dugas, Michelle, Gao, Guodong (Gordon), Kannan, P. K.

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Device Switching in Online Purchasing: Examining the Strategic Contingencies von de Haan, Evert, Kannan, P.K., Verhoef, Peter C., Wiesel, Thorsten

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Selling the Premium in Freemium von Gu, Xian, Kannan, P.K., Ma, Liye

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The impact of Covid-19 on customer journeys: implications for interactive marketing von Kannan, P.K, Kulkarni, Gauri

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Branded Apps and Their Impact on Firm Value: A Design Perspective von Boyd, D. Eric, Kannan, P. K., Slotegraaf, Rebecca J.

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Optimal Design of Free Samples for Digital Products and Services von Li, Hongshuang (Alice), Jain, Sanjay, Kannan, P.K.

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Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels von Lim, Joon Ho, Rishika, Rishika, Janakiraman, Ramkumar, Kannan, P.K.

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Attribution Strategies and Return on Keyword Investment in Paid Search Advertising von Li, Hongshuang (Alice), Kannan, P. K., Viswanathan, Siva, Pani, Abhishek

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The Informational Value of Social Tagging Networks von Nam, Hyoryung, Kannan, P.K.

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Using online search data to forecast new product sales von Kulkarni, Gauri, Kannan, P.K., Moe, Wendy

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Marketing Analytics for Data-Rich Environments von Wedel, Michel, Kannan, P.K.

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(When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets? von Boyd, D. Eric, Kannan, P.K.

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Retail Channel Structure Impact on Strategic Engineering Product Design von Williams, Nathan, Kannan, P. K., Azarm, Shapour

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Social Security in the Lockdown: A Time to Revisit the NCEUS Recommendations von Kannan, K. P.

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Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value von Bolton, Ruth N, Kannan, P K, Bramlett, Matthew D

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Pricing Digital Content Product Lines: A Model and Application for the National Academies Press von Kannan, P. K, Pope, Barbara Kline, Jain, Sanjay

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