Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment von LI, HONGSHUANG (ALICE), KANNAN, P.K.

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Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales von Gu, Xian, Zhang, Xiaoxi, Kannan, P.K.

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Branded Apps and Their Impact on Firm Value: A Design Perspective von Boyd, D. Eric, Kannan, P. K., Slotegraaf, Rebecca J.

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Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys von Nam, Hyoryung, Kannan, P.K.

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The Informational Value of Social Tagging Networks von Nam, Hyoryung, Kannan, P.K.

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Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity von Camacho, Nuno, Nam, Hyoryung, Kannan, P.K., Stremersch, Stefan

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The impact of Covid-19 on customer journeys: implications for interactive marketing von Kannan, P.K, Kulkarni, Gauri

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Selling the Premium in Freemium von Gu, Xian, Kannan, P.K., Ma, Liye

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Emerging technologies and analytics for a new era of value-centered marketing in healthcare von Agarwal, Ritu, Dugas, Michelle, Gao, Guodong (Gordon), Kannan, P. K.

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Using online search data to forecast new product sales von Kulkarni, Gauri, Kannan, P.K., Moe, Wendy

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The Great Disconnect: India’s Story of Growth without Decent Employment von Kannan, K. P.

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(When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets? von Boyd, D. Eric, Kannan, P.K.

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India’s Elusive Quest for Inclusive Development: An Employment Perspective von Kannan, K. P.

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Reflections from (Past) Editors von Kannan, P.K., Hung, Iris W., Reinartz, Werner J.

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Revisiting Kerala’s Gulf Connection: Half a Century of Emigration, Remittances and Their Macroeconomic Impact, 1972–2020 von Kannan, K. P., Hari, K. S.

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Retail Channel Structure Impact on Strategic Engineering Product Design von Williams, Nathan, Kannan, P. K., Azarm, Shapour

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Revisiting the Kerala ‘Model’ of Development: A Sixty-year Assessment of Successes and Failures von Kannan, K. P.

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Social Security in the Lockdown: A Time to Revisit the NCEUS Recommendations von Kannan, K. P.

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Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value von Bolton, Ruth N, Kannan, P K, Bramlett, Matthew D

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Corporate dashboards for integrated business and engineering decisions in oil refineries: An agent-based approach von Hu, W., Almansoori, A., Kannan, P.K., Azarm, S., Wang, Z.

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