Social media adoption: The role of media needs and innovation characteristics von Zolkepli, Izzal Asnira, Kamarulzaman, Yusniza

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Displaying of religious images in restaurants and cafes in Malaysia: A case of double-edged sword von Madun, Azian, Kamarulzaman, Yusniza

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Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model von Susanto, Perengki, Hoque, Mohammad Enamul, Nisaa, Verselly, Islam, Md Asadul, Kamarulzaman, Yusniza

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Public Perceptions of Radiation Effects on Health Risks and Well-Being: A Case of RFEMF Risk Perceptions in Malaysia von Kamarulzaman, Yusniza, Yusop, Farrah Dina, Abdullah, Noorhidawati, Madun, Azian, Ng, Kwan-Hoong

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Dataset on the green consumption behaviour amongst Malaysian consumers von Ghani, Noor Aswani Mohd, Yusop, Farrah Dina, Kamarulzaman, Yusniza

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DOES THE NEED FOR COGNITION, NEED FOR AFFECT AND PERCEIVED HUMOUR INFLUENCE CONSUMERS’ ATTITUDES TOWARDS THE ADVERTISED BRANDS? von Omar Zaki, Hafizah, Kamarulzaman, Yusniza, Mohtar, Mozard

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Predictors of Customer Loyalty in the Malaysian Hotels' Outsourcing Relationships von Rahman, Maria Abdul, Kamarulzaman, Yusniza

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Determinants of Innovation Culture amongst Higher Education Students von Roffeei, Siti Hajar Mohd, Yusop, Farrah Dina, Kamarulzaman, Yusniza

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Validating a consumer-based service brand equity (CBSBE) model in the airline industry von Sarker, Moniruzzaman, Mohd-Any, Amrul Asraf, Kamarulzaman, Yusniza

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Adoption of travel e-shopping in the UK von Kamarulzaman, Yusniza

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Designing and Validating a Model for Measuring Innovation Capacity Construct von Doroodian, Mahmood, Ab Rahman, Mohd Nizam, Kamarulzaman, Yusniza, Muhamad, Norhamidi

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Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector von Sarker, Md Moniruzzaman, Mohd-Any, Amrul Asraf, Kamarulzaman, Yusniza

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Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis von Hati, Sri Rahayu Hijrah, Kamarulzaman, Yusniza, Omar, Nor Asiah

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Marketing Islamic banking products: Malaysian perspective von Kamarulzaman, Yusniza, Madun, Azian

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Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non‐Muslim majority markets von Mumuni, Alhassan G., Veeck, Ann, Luqmani, Mushtaq, Quraeshi, Zahir A., Kamarulzaman, Yusniza

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Designing and Validating a Model for Measuring Sustainability of Overall Innovation Capability of Small and Medium-Sized Enterprises von Rahman, Mohd, Doroodian, Mahmood, Kamarulzaman, Yusniza, Muhamad, Norhamidi

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Predictors of Customer Loyalty in the Malaysian Hotels' Outsourcing Relationships von Maria Abdul Rahman, Yusniza Kamarulzaman

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Predictors of Customer Loyalty in the Malaysian Hotels' Outsourcing Relationships von Maria Abdul Rahman, Yusniza Kamarulzaman

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Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships von Maria Abdul Rahman, Yusniza Kamarulzaman

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Challenges Experienced by Overseas-educated Early Career Faculty (ECF) von Yusop, Farrah Dina, Kamarulzaman, Yusniza

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