The consumer on stage: Toward a typology of improvisation in consumption contexts von Coker, Kesha K., Zeiss, Jessica G., Albinsson, Pia A.

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Product placements in social settings: The impact of coviewing on the recall of placed brands von Coker, Kesha K., Altobello, Suzanne A.

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Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement von Coker, Kesha K, Flight, Richard L, Baima, Dominic M

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Modeling attitude constructs in movie product placements von K. Balasubramanian, Siva, Patwardhan, Hemant, Pillai, Deepa, K. Coker, Kesha

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SHINING IN THE CLASSROOM WITH TEACHING MOMENTS von Coker, Kesha K., Whalen, D. Joel

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Brand constellations: reflections of the emotional self von Flight, Richard L, Coker, Kesha K

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BIG IMPACT TEACHING MOMENTS IN THE BIG EASY von Drehmer, Charles E., Coker, Kesha K., Gala, Prachi

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Classroom Ready Teaching Moments von Whalen, D. Joel, Coker, Kesha K.

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Social entrepreneurship: the role of national leadership culture von Coker, Kesha K, Flight, Richard L, Valle, Kelly N

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Outside the Box Teaching Moments: Classroom-Tested Innovations von Whalen, D. Joel, Coker, Kesha K.

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The role of disclosure of social shopping rewards in social buzz von Coker, Kesha K., Altobello, Suzanne A.

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Buzzing with disclosure of social shopping rewards von Coker, Kesha K, Smith, Denise S, Altobello, Suzanne A

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Message exposure with friends: The role of social context on attitudes toward prominently placed brands von Coker, Kesha K., Altobello, Suzanne A., Balasubramanian, Siva K.

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Delay-discounting rewards from consumer sales promotions von Coker, Kesha K, Pillai, Deepa, Balasubramanian, Siva K

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Better Together: Teaching Innovations von Rippé, Cindy B., Coker, Kesha K.

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Teaching Moments: Rapidly Diffusing Pedagogical Advances von Coker, Kesha K., Whalen, D. Joel

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SKIP IT OR VIEW IT: THE ROLE OF VIDEO STORYTELLING IN SOCIAL MEDIA MARKETING von Coker, Kesha K, Flight, Richard L, Baima, Dominic M

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WHAT MAKES SOCIAL SHOPPERS CLICK? THE ROLE OF SOCIAL REWARDS IN SOCIAL SHOPPING von Coker, Kesha K, Boostrom, Robert E, Altobello, Suzanne A

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Delaydiscounting rewards from consumer sales promotions von Coker, Kesha K., Pillai, Deepa, Balasubramanian, Siva K.

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