Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act von Balasubramanian, Siva K., Cole, Catherine

Volltext

Twitter Presence and Experience Improve Corporate Social Responsibility Outcomes von Balasubramanian, Siva K., Fang, Yiwei, Yang, Zihao

Volltext

An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats von Jiang, Pingjun, Balasubramanian, Siva K.

Volltext

Consumers' value perceptions of e-customization – a model incorporating information framing and product type von Jiang, Pingjun, K. Balasubramanian, Siva, V. Lambert, Zarrel

Volltext

Country of market effect von Li, Shenyu, Huang, Rong, K. Balasubramanian, Siva

Volltext

Brand romance: a complementary approach to explain emotional attachment toward brands von Patwardhan, Hemant, Balasubramanian, Siva K

Volltext

Audience Response to Product Placements: An Integrative Framework and Future Research Agenda von Balasubramanian, Siva K., Karrh, James A., Patwardhan, Hemant

Volltext

Knowledge sharing—A key role in the downstream supply chain von Shih, Stephen C., Hsu, Sonya H.Y., Zhu, Zhiwei, Balasubramanian, Siva K.

Volltext

Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues von Balasubramanian, Siva K.

Volltext

Public attitudes toward agrobiotechnology: The mediating role of risk perceptions on the impact of trust, awareness, and outrage von Moon, Wanki, Balasubramanian, Siva K.

Volltext

Willingness to Pay for Non‐biotech Foods in the U.S. and U.K von MOON, WANKI, BALASUBRAMANIAN, SIVA K.

Volltext

Responses to customized products: the consumers’ behavioral intentions von Jiang, Pingjun, Balasubramanian, Siva K, Lambert, Zarrel V

Volltext

Modeling attitude constructs in movie product placements von K. Balasubramanian, Siva, Patwardhan, Hemant, Pillai, Deepa, K. Coker, Kesha

Volltext

Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States von Sabour, Nadia I., Pillai, Deepa, Gistri, Giacomo, Balasubramanian, Siva K.

Volltext

Consumer valuation of health attributes for soy-based food: A choice modeling approach von Chang, Jae Bong, Moon, Wanki, Balasubramanian, Siva K.

Volltext

Health claims and consumers’ behavioral intentions: The case of soy-based food von Moon, Wanki, Balasubramanian, Siva K., Rimal, Arbindra

Volltext

The effect of individual level variables on the effectiveness of brand placements von Deepa Pillai, Siva K. Balasubramanian, Shabnam H. A. Zanjani

Volltext

Effective Segmentation of University Alumni: Mining Contribution Data with Finite-Mixture Models von Durango-Cohen, Elizabeth J., Balasubramanian, Siva K.

Volltext

Willingness to Pay (WTP) a Premium for Non-GM Foods versus Willingness to Accept (WTA) a Discount for GM Foods von Moon, Wanki, Balasubramanian, Siva K., Rimal, Arbindra

Volltext

Perceived Health Benefits and Soy Consumption Behavior: Two-Stage Decision Model Approach von Moon, Wanki, Balasubramanian, Siva K., Rimal, Arbindra

Volltext