The Effects of Innovative Product Features on Consumers’ Attitudes: A Study on Social Media Posts von Önden, Abdullah, Kiygi-Calli, Meltem

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Pazarlamada yeni bir yaklaşım: Girişimsel pazarlama von Kıygı Çallı,Meltem

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The effectiveness of high-frequency direct-response commercials von Kiygi Calli, Meltem, Weverbergh, Marcel, Franses, Philip Hans

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Social Media and Higher Education – An International Perspective von Bartosik-Purgat, Małgorzata, Filimon, Nela, Kiygi-Calli, Meltem

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İnovatif Ürün Özelliklerinin Tüketicilerin Tutumları Üzerindeki Etkileri: Sosyal Medya Paylaşımları Üzerine Bir Çalışma von ÖNDEN, Abdullah, ÇALLI, Meltem KIYGI

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A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity von Akdogan, Cagla Burcin, Uray, Nimet, Ulengin, Burc, Kiygi-Calli, Meltem

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The influence of packaging design visual elements on consumers’ purchase intention: a comparison study on organic food and non-food products von El Oraiby, Maryam, Kiygi-Calli, Meltem

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Forecasting time-varying arrivals: Impact of direct response advertising on call center performance von Kiygi-Calli, Meltem, Weverbergh, Marcel, Franses, Philip Hans

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Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach von Kirgiz, Omer Bugra, Kiygi-Calli, Meltem, Cagliyor, Sendi, El Oraiby, Maryam

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Babbling through social media: A cross-country study mapping out social networks using eWOM intentions von Isler, Zulal, Kiygi-Calli, Meltem, El Oraiby, Maryam

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The effects of brands posts on social media: conceptual framework and application method von Kiygi-Calli, Meltem, Onden, Abdullah

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Where to present the advertisement in a block von Calli, Meltem Kiygi

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Modeling intra-seasonal heterogeneity in hourly advertising-response models: Do forecasts improve? von Kiygi-Calli, Meltem, Weverbergh, Marcel, Franses, Philip Hans

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Brand crisis in social media: case study using sentiment analysis von Kiygi-Calli, Meltem, Yolbulan-Okan, Elif, Onden, Abdullah

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SOCIAL MEDIA AND HIGHER EDUCATION - AN INTERNATIONAL PERSPECTIVE von Bartosik-Purgat, Malgorzata, Filimon, Nela, Calli, Meltem Kiygi

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Ürün Tercihlerini Etkileyen Ambalaj Tasarım Faktörlerinin von Calli, Meltem Kiygi, Kilic, Semih

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Forecasting newspaper demand with censored regression von Kiygi Calli, M, Weverbergh, M

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Corporate Social Responsibility in Packaging: Environmental and Social Issues von Kiygi-Calli, Meltem

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Ürün Tercihlerini Etkileyen Ambalaj Tasarım Faktörlerinin Kısmi Yarar Konjoint Analizi İle Belirlenmesi: Organik Sabun Ürünü Üzerine Bir Çalışma von Kılıç, Semih, Kiygi-Calli, Meltem

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Social media and higher education: an international perspective von Bartosik-Purgat, Małgorzata, Filimon, Nela, Kiygi-Calli, Meltem

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