Social interactions in the metaverse: Framework, initial evidence, and research roadmap von Hennig-Thurau, Thorsten, Aliman, Dorothea N., Herting, Alina M., Cziehso, Gerrit P., Linder, Marc, Kübler, Raoul V.

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Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? von Kübler, Raoul V., Colicev, Anatoli, Pauwels, Koen H.

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The impact of value-related crises on price and product-performance elasticities von Kübler, Raoul V., Langmaack, Michael, Albers, Sönke, Hoyer, Wayne D.

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The Role of the Partner Brand's Social Media Power in Brand Alliances von Kupfer, Ann-Kristin, vor der Holte, Nora Pähler, Kübler, Raoul V., Hennig-Thurau, Thorsten

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Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media von Ilhan, Behice Ece, Kübler, Raoul V., Pauwels, Koen H.

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The effect of review images on review helpfulness: A contingency approach von Kübler, Raoul V., Lobschat, Lara, Welke, Lina, van der Meij, Hugo

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Machine Learning and Big Data von Kübler, Raoul V., Wieringa, Jaap E., Pauwels, Koen H.

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